Editorial Calendar for Blog Content Planning

The Importance of an Editorial Calendar

Creating a plan for your content is crucial when you have a website or blog. It’s important to create content on a consistent basis so that the search engines send you traffic, but more importantly, so that your audience continues to visit your site and so that your audience numbers continues to grow. After all, visitors make up your business. And if you create valuable content they are looking for, and if that content is useful to them and their needs, then they’ll look at you as a trusted source — an authority and ultimately your content will help to lead them to your products and services.

However, it’s best to plan your content based on the goals you have for your website. You don’t want to post random keyword-stuffed content on your blog hoping that your topic of choice will be a winner with your audience. Of course focusing on search engine optimization and keyword-rich content does play a role, but the main role of your content should be that it fulfills your business goals and the needs of your audience.

Before you begin writing your content, you need to set out a plan of action.

• What is your business objective and overall goal for your business?

• And how do you plan to fulfill this goal with your content?

It is crucial that you first know what your business goals are in order to plan your content. After all, you need to know which content topics to begin focusing on — not to mention, choosing SEO keywords for that content.. Remember, researching your keywords for each content piece is extremely important. You need to choose in demand keywords. And as a business owner, you need to focus on choosing keywords with high ROI i.e., long-tail keywords with buyer intent. But we can go into this a bit later.

But keep this in mind …

As you plan your content, narrow your planning to months at a time. (Batching your content, by taking time out to only focus on planning and writing a bunch of content pieces will help you to have something ready in the event that you’re busy or miss a week.)

In any case … Make a plan for each month. Ask yourself …

What is your goal for that month? Then, plan your content marketing accordingly.

Here is what you need to do:

• Step 1: Start each month by making a list of your goals.

• Step 2: Choose which goal you plan to focus on each week.

• Step 3: Then, each week, create a plan of action by listing each task that needs to get done according to your weekly goal (ie., topics, keyword research, choosing in-demand but low competition keywords you want to be known for and rank for, headline selection etc.).

  Remember, this content must also work towards your overall goal for your business.

Be realistic in your planning and don’t overextend yourself beyond what you know you can do for the week. Of course you need to hustle hard, but making realistic plans helps to keep things moving along with less stress, while also ensuring that you continue to move forward in your business..

An Editorial Calendar

Be sure to create a calendar of topics you plan to create content around. Print out your plan so that you have a clear picture of what you need to do each week. An editorial calendar is the best way to do this.

Here is a blog editorial calendar template that you can use for planning your content.

Feel free to print as many copies as you need. As you know, content creation is an ongoing process.

Grab your blog editorial calendar template here!

Enter your details in the form here to gain access to the template.

Remember; focus on the goals that you want to achieve with your content.

Each piece of content – whether that’s a guest post, blog post, video or social media post, each content piece must have a purpose.

As long as you direct your content that way, there is no reason why you shouldn’t begin to get a good response from your audience.

Give them what they want and your business will be richly rewarded!

And if you’re stumped on finding valuable content that you can share with your audience, consider our done-for-you wellness content. From emails, to articles, to booklets and more.

Share your message with these re-brandable health and wellness goodies that will help build your brand and business!

Build Your Business Using the Power of LinkedIn

The Power of LinkedIn to Improve Networks | A Huge Opportunity for Business Owners!

With over 500+ million users, LinkedIn.com is one of the fastest growing social networks for business professionals and it’s one of the best ways to connect with associates and prospective business partners. For B2B businesses, opportunities are plenty!

As a business owner, if you’re not yet networking on LinkedIn, you may be decreasing your chances of having rewarding business opportunities come your way.

By accessing the massive network potential that LinkedIn offers, this massive professional community can lead to an unexpected windfall when it comes to connecting with business owners and companies who may want to enlist in your services or invest in your products. As we all know, business people are consumers too. So, by joining the LinkedIn network, it can really catapult your business to a whole new level.

Here are some LinkedIn strategies that you can use to create greater opportunities for your business:

Join LinkedIn Groups – If you join groups related to your line of business while also contributing your insightful experience with valuable quality content on a consistent basic, this can lead to having a more targeted audience who can easily find your profile and website.

There are so many groups to choose from. This includes your university or school alum group, to industry associations, former and current employees as well as trade organizations related to your area of expertise. The range of groups is extensive.

By connecting with these groups and by ensuring that you include your website address throughout all of your online communications, this increases the chances that people will find you. And the best way to take this even further is if you can lead these business prospects to a website that is full of valuable content that they can use to help them in their business or can use for their clients. This will encourage them to want to connect with you on a business level. However, be sure you have a way of collecting their information once they arrive on your website.

By placing a lead generation form or opt-in form on your site, this will give these visitors an opportunity to sign up for your list after reading your highly informative content.

Now if you can go one step further and provide a valuable content upgrade – or bonus content that coincides with the article that your visitor has just read on your website, that’s even better!

By providing this extra piece of content which is extra informative - that they can readily use, it provides them with even more value by guiding them even further along their journey. And that’s the best way to build your list! By doing this, you’re able to increase your network of extremely targeted contacts who would otherwise not know who you are. But with this extra bit of effort, they will most likely have an interest in working with you at some point in the future!

Write Articles – If you can create content targeted towards your audience that shows your expertise while also helping them solve an issue they’re currently experiencing, that’s one of the best ways to draw people in – especially those people who are considering doing business with you. Not only will this expand your connection of prospective business partners, but it can open the door to more opportunities and ultimately greater ROI come year-end!

A bit of time spent writing an informative and valuable content piece is one of the best ways to draw people to you without you having to physically go after them.

On top of writing your compelling and informative article, if you can ensure that you are using the keywords that your audience also uses to find information on the topic that you’re writing about, you can increase your chances even further of having targeted prospects easily find you. It’s one of the best strategies which are highly underutilized on the LinkedIn platform.

Host Webinars & Events on LinkedIn! By hosting events, you have total control of your event. It also allows you to easily leverage the power of automated technology on a local and global scale so that you can reach more people! It’s one of the best platforms for this kind of networking. After all, the audience on the LinkedIn network mean business!

Start your own LinkedIn group! This will give you a captive audience of raving fans off the gate simply because they chose your particular group because they have a keen interest in what you do!

Recommend Others - Remember, it’s not about you. People don’t actually want to hear about what your specific duties were with your previous employer or what tasks you are good at – whether you’re a business owner or not. People want to know that you can be of value to them and can offer them some kind of benefit. Did you increase profits for the company? Did you lead the team to being the top in your industry? Think in those terms as people respond to results. So, instead, share how your expertise can be useful for them.

A great way to get recommendations without having to ask for them is to give recommendations to others you already know and have worked with in your network. They’ll be honored that you offered such a kind gesture and it’s likely that they’ll reciprocate the favour without you having to request it! Of course, requesting a recommendation is fine too, but by offering a recommendation for someone else, this simply makes the process easier. Recommendation work well to prove your professional expertise!

Do note that all recommendations do show up on your profile. So, this not only naturally allows others to see these recommendations, but it very organically opens up the door to showcasing who you are and that you’re a trustworthy individual to work with.

By seeing your recommendation on someone else’s profile, this makes others in the network more curious to then visit your profile and/or website to learn more about you. This is a great way to broaden your visibility and open the door to potential opportunities!

Colleague Introductions - By introducing colleagues in your network, this can be beneficial for your business. Just be sure that when you're contacted for an introduction that you are in full agreement with what it is that individual wants before you decide to introduce them.

Also be very clear on your intentions when also requesting an introduction to ensure that both parties are in agreement. This will allow these connections to more rewarding while eliminating any unnecessary confusion in the future.

Now, last but not least, complete your profile. This is the first greeting your prospective audience has of you. So, be sure that you have filled out your entire profile as thoroughly as possible. Then be sure to keep your profile updated.

As you can see, LinkedIn offers a ton of ways that you can use this platform to build your list and ultimately, build your business. With almost 500 million users, LinkedIn offers a unique way to quickly build your brand and your business.

Sign up below and grab your LinkedIn Checklist!

LinkedIn Checklist

Lead Nurturing Emails for Health & Wellness Practitioners

Use Lead Nurturing Emails to Grow Your Business

Offering value to your website readers not only keeps them happy, but it allows you to enjoy the reward of having consistent visitors i.e., traffic to your website. If your readers enjoy the topics you write about, they will especially love any extra bonuses (aka content upgrades) that you decide to include with each of your content pieces.

Ah, the lovely content upgrade!

For those needing clarity on what this is exactly …

A content upgrade as mentioned above; is any bonus content that your readers gain access to in exchange for their email address.

There are all types of content upgrade offers. It could be free access to a video tutorial, PDF checklist, or a step-by-step guide (just to name a few). But, unlike traditional lead magnets offered as generic site bonuses, the content upgrade offers very specific content related to the particular article or blog post topic that people are already reading or listening to on your site.

 But what’s great about these content upgrade offers is that your readers keep coming back for more! And we all know that more targeted traffic, leads to more sales of your offerings!

Improve Sales | Nurture Your List!

When you provide Content Upgrades to your readers, you have a greater chance that your reader may decide to do business with you at some point in the near future. Your information is helping them remove whatever problem or frustration they may be experiencing and you’re becoming a credible source in helping them to solve their problem. Now that’s someone they can trust!

Now, if you’re a site owner who is collecting the contact information of your readers by offering an incentive of a content upgrade, great job! You now have a way to get in touch with them anytime – whether that’s via email or with a face-to-face meeting. They have willingly given you their personal details and that’s their way of saying, “please, get in touch!”

The good news is that with your content upgrade offer (that they’ve decided to opt into), you’ve obviously provided them with enough value to keep them interested, intrigued and willing to give you their personal email address to send them more information.

But is it enough that they’ve opted into your list and become a subscriber?

Nope! Not really.

As a business owner, it’s up to you to stay in touch with these leads.

Now, as a health professional, you most likely have workshops, meetings, one-on-one consultations, conferences and presentations scheduled. You’re at local events and sometimes even online events like webinars or tele-seminars where you’re sharing your knowledge via the internet with people from all across the country and the world.

Perhaps you’re a fitness coach who meets one-on-one with clients for personalized fitness sessions. Regardless of which particular “meet-up” you use, it’s important to nurture your list and continue to follow-up with these individuals who willingly gave you their contact information. The best way to stay in touch with them is with lead nurturing emails to get them closer to the sale.

Whether the sale is to enroll in your session, service or purchase your product, the sale plays a huge role in your bottom line. If you can improve your business ROI, this equates to you having the ability to help more people while having greater success for you and your business.

Want help nurturing your list?

Grab this free Lead Nurturing Checklist here. Simply enter your details in the form here:

It includes winning email subject lines you can use along with the most important things you need include in your emails in order to successfully nurture your list and bring you closer to the sale!

Speaker One Sheet Flyer for Health & Wellness Experts

As a health and wellness professional, you often speak at different local events, organizations, conferences and industry meetings as a way to mingle with not only industry professionals, but more importantly, the people who are your target audience.

 At any of these gatherings, it’s important to have marketing materials to hand out as a way to let your attendees learn more about you and your business. But more importantly, it’s a way to stand out and allow these to become a marketing vehicle to allow your peers and prospects to get in touch with you after the event.

 One of the best sources of marketing to use at these events is a speaker one sheet. These one page sales sheets allow you to share your accomplishments and your contact details to those attending the event.

 Advantages of a Speaker One Sheet

As a health and wellness professional, you have a lot of knowledge. A one page speaker flyer can offer further opportunities for you. It can make all the difference in whether you are signed on to that next conference or city event. This type of marketing piece is an excellent way to grow your business and it can give you a professional edge over other speakers attending. It shows everyone that you mean business!

 Speaker one sheets also known commonly as speaker flyers are also effective marketing materials to use if you offer consulting services, offer meal planning programs, workshops or other products or services – even if you have authored a book.  

Sharing your professional accomplishments is one of the best ways to gain credibility, while also allowing further opportunities to come your way.

Your Speaker One Sheet Should Address The Following Questions:

 1.      What main topic do you address in your business? eg., Diabetes Expert, Vegan Meal Planner

2.      Who is the audience that you serve?

3.      What organizations or groups do you often work with or have worked with previously?

 Prospects often ask these questions as they want to learn more about you and your business. A professionally-crafted Speaker Flyer should be able to address these questions.

Your flyer needs to also show your audience more information about the work that you do. This helps to not only promote your brand, but it also helps to assist you in further communicating your message.

Designing and formatting a speaker one sheet takes time. There are many elements that make up a flyer that can effectively market your health and wellness business in a way that properly conveys your message to your market and peers in your industry. Only a professional who is well versed in working with speakers and understands the design elements of a speaker one sheet has the expertise to do so.

Considering creating a speaker one sheet flyer for your next event?

Here are five important elements you must include in your speaker flyer:

 1.      A professional photo

2.      Your title and if applicable your tag line

3.      A description of your business

4.      State the groups and people you often work with

5.      A list of the benefits for those hiring you (state each benefit to each group).

 Be sure to use quality photos and your brand colors for best results! A professional design that includes all of your business design elements (i.e., logo, fonts etc.), is one of the best ways to build your business and brand, while also playing a major role in your bottom line.

 For the full checklist of essential elements that must be included for a successful speaker flyer to give you more future event bookings, sign up below….

Enter your name and email in the form here to grab your copy of the Checklist for Creating a Speaker One Sheet Flyer for your Health and Wellness business!

Grab your checklist now!

How to Capture More Leads with a Content Upgrade

Statistics on Adding a Content Upgrade to Your Blog

Health and wellness bloggers can attest to how valuable a tool a content upgrade is in gaining subscribers and loyal readers! Content upgrades have been extremely useful in helping to build very tight-knit communities and tribes, not to mention increasing leads and sales.

What is a content upgrade exactly?

A content upgrade is any additional bonus content that your readers get access to in exchange for their personal email address. Basically, there is a form placed on your site for your reader to enter their name and email in order to access this “bonus” information that often times goes deeper in giving your reader additional help or resources specific to the information that they’ve just read on your website.

Some examples of content upgrades could be a free checklist, workbook, cheat sheet, report or guide – just to name a few. These are often PDF documents. However, video tutorials or other how-to video guides have also become popular content upgrades as well. Basically, you’re providing more value to entice your reader to give you their contact information in exchange for the upgrade.

Going Deeper & Providing More Value

Over the last few years, many health and wellness companies who have built their businesses offline with brochure-style websites have now decided to add blogging to their online presence. Couple blogging with content upgrades and now there is a huge potential for growth!

Bloggers and companies who blog and who have offered a content upgrade to their online blogging efforts are getting up to 30% of their readers to opt-in to their list! With numbers that big, it’s no wonder why businesses have taken the leap and invested the time and energy into creating this highly valuable addition to their blogging agenda. Now if you extend upon the free content upgrade offers with a paid offer, this could mean a massive amount of sales for your business!

Informative and well-written content upgrades attract more readers! Now when your blog readers love the information you share, this can result in an impressive ROI for your business overall!

Not yet convinced that content upgrades can lead to profitable results for your business? Take a look at this case study:

According to Neil Patel, co-founder of Kissmetrics and Crazy Egg, and founder of Quickspout.com, he has mentioned that he has had very successful results with one of his content upgrades!

Patel’s content upgrade: “The Step-by-Step Guide to Improving Your Google Rankings Without Getting Penalized”, was a very detailed step-by-step guide that he offered his readers from one of his blog posts on the topic of improving one’s google rankings. As his content upgrade, he offered this readers a detailed worksheet in order for the reader to progress in their business and take action with the information he shared. It’s as though he was taking the reader by the hand and guiding them along – personally in helping them achieve a better ranking! This Content Upgrade alone resulted in thousands of subscribers – much more than he would have received without the upgrade.

Not yet convinced you too should incorporate a content upgrade on your website?

Check out Brian’s success with a content upgrade:

Brian Dean of Backlinko.com added content upgrades to 15 of his blog posts and increased his subscriber-base and his overall site conversions 185%! You can see him detail his process on his blog here. He breaks down his process really well, so I highly recommend you take a look at his post!

Then there’s Brian Harris of VideoFruit.com who improved his subscribers by 20-30% more since adding content upgrades to his site!

You can find a ton more examples of very successful content upgrades here on the Lead Pages blog.

The usual click to subscribe to my newsletter or e-book is no longer cutting it. Readers have seen that strategy being used time and time again and they’re now blind to it.

Blog creators need to entice their readers with something simply irresistible and that something is the Content Upgrade!

Now, as a health and wellness expert, here is an example of how a content upgrade could be incorporated into this type of business …

Let’s just say I have a blog post written about How to Lose Belly Fat. In my post, I offer useful information for my reader about the foods and exercises they can do to alleviate belly fat. As you can see, this blog post will be very useful for the reader.

Now, if I go one step further, I can qualify my reader by offering them a Content Upgrade! I could offer something that would help them accomplish their goal or solve their problem by providing them with something that is even more valuable than the blog post that they just read.

A great offer could be a daily checklist of exercises accompanied by a daily food plan to give them a useful guide and providing them with more clarity so that they can get started right away in achieving the stomach they’ve always dreamed of. This clear plan (the content upgrade), could be a PDF download or video tutorial or better yet, both!

This upgrade is clearly something that would move this reader closer to their goal – meaning they’d more likely want to download the accompanying content upgrade because it will help them achieve their desired goal of a flatter stomach.

This incentivized offer allows me to capture their contact information – that being their email address. But better yet, by doing so, it helps me to better understand my readers because now I can email them and get in touch with them with surveys, questions and offers so that I can see how well they respond to them.

By being able to communicate with my audience any day of the week, I now have better control of my blog and my business.

With this new information gathered from my readers, I can now better qualify them for related offers I plan to offer them in the future. This also helps me to see the popularity of my content so that I can better meet their needs. After all, understanding your readers is an essential part of blogging and running a successful business.

The more you offer your readers what they want, the more they will share your message with the world -- meaning less work on your part, while also helping to grow your business.

Overall, it’s a win-win for everyone!

Want a list of potential Content Upgrades that you can offer your audience?

Grab the Ultimate List of Content Upgrades for Health & Wellness Professionals by entering your details in the form below!

Creating Your Visual Message

The Power of Building Visual Messages to Grow Your Health & Wellness Business

As a business owner whose business is built upon the foundation of helping people improve their lives, you know how important your message is to the world. After all, everyone deserves to live their best life. And by sharing your expertise in health and wellness, you’re providing a tremendous service that’s going to help individuals achieve their health goals.

Sharing your message takes time. However, now with the power of technology and the development of various social media platforms with a strong visual emphasis – on sites like Facebook, Instagram, Twitter, Pinterest and more, you know that your business can reap huge rewards and better results. After all, a picture is worth a thousand words!

Social sites like those I’ve just mentioned are massive supporters of your visual message and they want you to share it your message! And why not! These platforms have an immeasurable amount of users that engage with them on a daily basis. It’s the perfect way to make a statement! After all, when people see something visually, it sticks in their minds better than if they had simply heard about it or just read about it.

By mixing the written word with visuals, you’re able to engage better with your audience and you’re able to create experiences that will impact them. And as a business owner, this is critical.

- wellnessopolis.com

Still questioning the influence of social sites like the ones just mentioned?

Consider these stats:

According to Hootsuite.com:

“Twitter serves more than 2 billion search queries a day.

93% of people who follow small- and medium-sized businesses on Twitter plan to purchase from the brands they follow.

69% of people have already purchased from a small or medium sized business because of something they saw on the network.”

What’s great is that Twitter is an international platform supporting over 40 languages!

Twitter used to be a platform built solely on sharing 120 character text messages. However, it has now grown to incorporate images and videos. This further shows how important visuals are when sharing information! And on such a highly influence platform such as this, this can mean huge profit potential for businesses that use Twitter to market their products and services.

Twitter is not the only mover and shaker…

With Pinterest being a very visual search engine (built on sharing very influential visual pins), it also has some impressive stats when it comes to engagement between users (aka pinners) of their platform.

According to SproutSocial.com:

93% of active pinners say that they intend to use Pinterest to plan their purchases.

40% of Pinners have a household income of $100,000+ dollars.

As you can see, these platforms can provide businesses with so many opportunities to reach their market. But best of all, their market is actually highly influenced to buy based on the visual messages being shared and engaged with on these platforms. Instagram is no exception.

Of course you have to ensure your audience is using these platforms, but it’s always worth testing since Pinterest has pins from pinners in thousands of different niche markets! Their site houses a wide variety of markets much like that of the very popular image sharing site – Instagram!

According to stats provided by Sproutsocial.com, Instagram is one of the top social influencers online:

“An estimated 71% of U.S. businesses use Instagram”.

Almost double the number of businesses is now using Instagram since the year 2016!

More specifically in 2013, the number of U.S. companies using Instagram grew from 2013 at 11.5% to a whopping 48.8% in 2016, and then up further to 70.7% in 2017! These are massive numbers! And as you can see, Instagram’s growth is staggering and it continues to grow even more during 2018.

Because of the growth and engagement of these platforms, many businesses are realizing their huge potential. They realize that by using these sites as a growth strategy, it can help them to market their business to their audience. And as a business owner, you too see that there is opportunity for you as well. These sites are influencing your audience to take action – whether that is to sign up for your list, enroll in your free trial or buy your product or service. Their influence is fascinating, yet very impressive!

Want to see how crazy the massive influence these social sites are having on your audience?

Check out these social media stats:

According to the Pew Research Center;

“Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

But the social media story extends well beyond Facebook. The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds”.

People love YouTube! Their global reach is immeasurable and it makes sense because seeing is literally believing!

It’s important to note that when people see things visually, it can tug at their emotions, creating greater impact. That is why sites like Instagram, Facebook, Pinterest, Instagram, Twitter and YouTube, just to name a few, are creating powerful results for many health-related businesses and businesses of other industries who know how to share their messages in a way that resonates with their audience.

To succeed in the business world, you need to showcase valuable information, products and resources that are superior to your competition. But not only that! You also need to share information that meets the desired needs of your audience so that they can overcome any hurdles they are currently facing in their lives. This can easily be done with content with strong visual messages – through the use of images and videos.

If you can showcase the benefits of your offerings through the use of photos and media content while also giving your audience proof that your products and/or services work in a way that helps them overcome the problem they’re currently frustrated about, they’ll become a loyal supporter of your business.

If you genuinely can give your audience a solution to remove the frustration, they are experiencing so that they can lead a happier life, that’s one of the best ways to grow a loyal following of customers that will support your brand and stand by your side for years to come.

Let’s look at a situation where a business has taken this concept and run with it…

Let’s say for example, that your company sells blenders. Why not show your audience a delicious smoothie blend being made! Of course you’ve already done your market research and know who is interested in buying smoothies. It could be an overworked working-mother who wants to save time throughout her day by having access to quick delicious meals to meet her busy schedule and the schedule of her kids. Or perhaps it could be for the fitness lover or athlete who also wants to add quick-and-healthy pick-me-up meals to boost their energy levels between workouts.

Showing these audiences how to make a delicious and healthy smoothie by creating an informative YouTube video tutorial, simple ad or step-by-step Instagram or Pinterest image demo, would be hugely beneficial to them. You’re showing them how to use your product (blender), in a way that’s highly valuable and beneficial to them!

You could even take that idea a step further…

Along with your video or photo step-by-step visual demo, you could also offer them the opportunity to opt-in to your list by giving you their email address to access your free recipe book with a wider selection of recipes!

Do you see how powerful this could be!

The Power of Visual

Strong visuals angled in the right way (providing a benefit to your customer while meeting your goals of business growth through increased sales), can both market your business, while providing your audience with highly beneficial tips to improve how they live daily!

Doing this type of business marketing allows you to more easily grow your business, while making your audience love what you’re doing. They will then feel more eager to support you any way they know how. This is how trust and loyalty is achieved in business and it’s an excellent way to grow a business!

Are you doing this for your business? If not, it’s never too late to start. You have all of these amazingly powerful social media platforms with huge followings at your fingertips. And your audience is there waiting for you. They’re engaging on these platforms very actively and would welcome hearing from you as long as you can provide valuable messages that they need to hear.

Not sure how to create a strong visual message for your market?

Here are some tips for building a strong visual brand:

1.       Be consistent with your messaging. Whether you’re using YouTube to share a video tutorial or are sharing an Instagram post to link to your blog post, your branding should be consistent so that your audience remembers who you are. Use the same colors, fonts, logos and image styles to share your message so that you can better stand out in your marketplace and be remembered by those you value and aim at helping. After all, you’ve built your business around their needs so it’s only more reason to give them a consistent visual message to put your point across even further.

2.       Your content should match the personality you want your business to exemplify. Whether you’re funny and upbeat, or have more of a calm and luxurious image. Make sure that your words correlate to who you are and the image you want to portray for your business.

3.       Make sure that all of your documentation that you make available continues to have the same look and feel – maintaining similar color blends, fonts and selections. Don’t forget to always include your contact information on all of your marketing pieces. It will help your audience to remember you and identify better with your message and the information that you’re providing them with.

4.       Be professional with all of the content you put out there. Make sure that nothing is sloppy or out of place. You want to show your audience that you’re a professional expert who provides quality in your product and/or services. A professional image is important in order to be taken seriously by your market. By doing so, they will trust you more and will most likely choose your business over your competitor simply because you seem like you know what you’re doing. You are providing quality marketing, content with the image of professionalism and care. So, keep all of your opt-in freebies, pdfs, e-books, checklists, social media images and other paid digital content as professional as possible for greater visual appeal and credibility.

5.       Make sure the underlying purpose of your visual message leads to a valuable benefit for your audience, while fulfilling your ultimate business goals.

A well thought out strategic visual plan makes it easier for you to reach out to your market. And we all know that the stronger relationships we form, the greater trust and loyalty that can lead to lifelong customers that willingly share our messages with the world.

Want help planning your next visual message for your market?

Get in touch! Simply fill out the form below.

But, while you’re here …

Be sure to take a look at the PDFs, videos and other documentation that we have created to grow businesses just like yours.

We love visuals. Take a look at some to them here!

Facebook Advertising for Health & Wellness Coaches

Marketing With Image & Video Ads | What’s Working Today and Why…

Online marketing for businesses is like a revolving door. Regardless of the platform you are using to market your business, change is constant. That’s a guarantee. And because of this, it’s important to keep up with each platform’s updates in order to ensure that you make the most of your marketing budget.

One of the best platforms for business marketing is Facebook. It’s impressive that 93% of businesses chose to market on Facebook. These businesses have done so because they know that Facebook is one of the most powerful online platforms – especially when it comes to marketing your business.

According to socialmediaexaminer.com’s Social Media 2018 Industry Report, Facebook ads are the supreme leader in the social media space:

“… Nearly half of all marketers increased their Facebook ad activities in the last year and 67% plan on increasing their use of Facebook ads over the next 12 months”.

Why so much love for Facebook Advertising?

Well, firstly, the engagement on Facebook is quite impressive. But most importantly, Facebook has a global audience, which allows businesses to easily access different markets through the platform. The platform can break down each market by demographics, job status, income level and industry – just to name a few. And when you add on the powerful medium of video marketing and use Facebook video ads, if you do any research at all, you will know that there is a staggering amount of businesses achieving amazing profit results from the use of Facebook image ads, but especially video ads!

Check out these Facebook video advertising stats:

64% of consumers had stated that watching a video on Facebook had influenced their decision to make a purchase.

Although many businesses initially ventured into the world of video marketing for the purpose of increased engagement, they have quickly realized that their sales numbers were also improving because of it! This made it clear to B2C companies that they needed to continue to incorporate video marketing into their business plan because their sales results reflected such amazingly positive results. But more importantly, it was the profitable results from their investment in Facebook video ads, that made a huge impact in their overall business growth!

Consumers love video and they also find that they are gaining value by watching videos on subject matter that interests them.

As a business owner, if you can use the popularity of video – especially on sites like YouTube and with social media sites with the massive audience numbers of Facebook or Instagram to help to grow your business, then you’re a smart marketer! These two incredibly popular networks, along with the use of strong moving visuals through the use of video ads, can mean huge potential for your business in the coming year!

And now that Facebook has bought Instagram, choosing to have your ads on both platforms may very well be beneficial for you. A simple ad like this…

However, a lot of business owners question how they can effectively market their business using Facebook video ads. It's a tricky game that takes some getting used to. But once you get it right, the results on your overall ROI, will have you focusing only on Facebook advertising to market your business. If you look at the Facebook advertising stats, you'll understand why so many businesses continue to invest in it month after month.

They are making huge profits! And according to these businesses, Facebook ads are where it's at!

Not yet convinced? If you consider these additional stats, you'll understand why...

• 3 million businesses are using Facebook to market their business. That's 93% of marketers!

And more surprisingly, 70% of these businesses are not even in the U.S. but are rather in other countries. Now that's some global appeal - not to mention opportunity for any business regardless of their industry!

And on top of that, in the year 2017, Facebook earned $7.68 billion in its first quarter alone!  Jump ahead to 2018 and in Q2, Facebook earned a whopping $13.36 billion!

These numbers seem great, but what about the many businesses who have said Facebook failed to work for their business?

Well, that’s true! Many businesses have failed at using Facebook video ads simply because there are so many variables. And only an experienced Facebook Video Ads Expert who understands the ins-and-outs of the platform and what’s required when creating a Facebook video ad campaign can effectively help you make the most bang for your buck. From various ad formats to who to target, your campaign must check all the boxes to produce top results for both you and your market.

If you are a business that wants to gain more exposure in your marketplace, consider a Facebook Brand Awareness or Consideration Ad. Video ads work remarkably well with these two ad types. As already stated, video has become a driver for businesses.

But don’t take my word for it, here’s what Facebook said:

“With over 50% growth in video viewing on Facebook, businesses like yours are driving awareness and sales with Facebook video ads.”

– Facebook

However, here is one word of caution before you start creating your video ad…

• Be sure that you’re using the best image footage possible.

• And also be sure that your website pages load quickly. After all, you don’t want to invest in an ad only to find that you failed to use the best visuals possible and didn’t check into your websites functionality for greater user experience.

• One other thing! Since Facebook prefers native videos, you can increase your conversions by choosing this option, since Facebook actually stated that you can increase your conversion rate by 30% just by loading your video directly onto the Facebook platform rather than linking to it on your website or other online source.

Facebook provides various resources on their website to help you with your Facebook ads. If you want to find out more about Facebook ad objectives, you can find out more about them here!

The Facebook Ad Objectives that Allow You to Use Video Ads:

• Local & Brand Awareness

• Traffic

• Reach

• Engagement

• Video Views

• App Installations

• Conversion

• Lead Gen

Facebook offers various ad formats that allow you to present your message in various ways. Facebook’s ad objectives each have different ad formats available to you. But note that not all ad formats can be used for all ad objectives. You'll need to define that first based on your business goals and the touch point that your audience will be accessing your desired business objectives based on where they are in their journey.

How to decide which Facebook ad-type to choose for your business:

First know your goals and business objectives. Some ad types are better suited for certain industries or businesses. You have to carefully examine your business objectives first and the needs of your marketplace in order to choose the type best suited for you. Doing adequate testing and looking at the results are the best way to see which ads are resonating with your audience, so be sure to look at the analytic results from your tests to decide on the appropriate ad that will lead to the best results for your overall business objectives.

Here are some Facebook Video Ads Tips:

1. Be sure that your video is in the correct dimensions for Facebook’s platform. The correct dimensions are –

2. Creating a mobile video ad? Aim for 7-15 seconds max. Any longer and Facebook won’t accept it,so be sure you get right to the point in your ad. Every second counts.

3. Grab your audience’s attention by placing your most compelling content first.

4. Be sure you aim for a vertical or square ad. Here are the dimensions for vertical and square ads. –

Want some ideas for your next Facebook video ad?

Check out these Facebook video ads from Wellnessopolis.com!

Want a Facebook video ad for your business get in touch! We can create ads just like this for your business! Get in touch today!

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