Health and Wellness Content Writer

If you're in need of a health and wellness content writer, it's important to hire a writer that is knowledgeable or has strong research skills and can write about the topic.

A writer who is well versed in not only writing content on that particular topic but also has thorough researching abilities combined with search engine optimization (SEO) expertise, that’s a winning combination.

Now an extra bonus is a wellness writer that has a good understanding of online business practices and principles, tools, and applications to level-up their writing skills beyond what the competition is offering their audience..

A wellness writer who understands content marketing, search engine optimization, buyer journeys along with having some social media experience is even more important, not to mention useful for wellness professionals. Although these writers are hard to come by, those who have been in the online business world for some time understand the nuances of taking a business online and getting results!

Benefits of Hiring A Writer for Your Website

Providing wellness content for your audience that answers readers' questions and provides an abundance of value to them, can not only allow you to gain a loyal follower, but it can also help to improve the lives of others while aiding in growing your business.

Crafting the right words and understanding the psychological needs of your audience and their health and wellness journey can make content writing much more efficient and more impactful to those engaging in your content.

You'll not only gain greater results from your content marketing efforts, but you'll also be assured that your content writer has the right expertise that is going to be an investment that produces positive results that will be well worth it.

Outdo Your Competition with an SEO Content Writer

The wellness industry is vast and competitive. However, some health coaches may find this intimidating, not knowing where to start on their content marketing journey. However, for an expert health and wellness writer and one who especially doubles as a business coach for health coaches, this is an opportunity well worth diving into.

When there are competitors in your market, that means there is money to be made. You just need to know how to navigate the market in a way that draws in your ideal clients and customers in a meaningful way. Not only that but having a writer who also has email marketing expertise with strong research skills can truly benefit your business in more ways than one.

It's not a problem at all for a trained SEO writer. In fact, it's a huge opportunity that has endless opportunities. It's just a matter of navigating the market in a way that's specific to the expertise of the health coach that the writer is working with.

For example, a health coach who helps women lose weight after pregnancy with meal plans and recipes can offer healthy eating habits and fitness tips to make losing weight a much less stressful endeavor. They can make weight loss and leading a healthy life an easier one. This needs focused content is what the most popular wellness brands do when it comes to writing compelling quality content that creates results for their readers and for their business.

A Freelance SEO Health Writer Can Help

If you have a service you provide along with products available for sale, you can have content created around the benefits of those products and services.

Now, if you can highlight the value of your products and services to your audience that’s even better! You can do this with blog posts, but then take it a step further and create email content, social media posts, videos, webinars, and presentations.

Now if you can take all of this and meticulously create and send it through a marketing funnel, then you have a winning formula with a much better chance at obtaining better results from your audience than if you didn't create a funnel system like this. If this sounds like a lot of work, it is! But whether you choose to do it yourself or hire a health and fitness freelance writer to do it for you, investing in content is one of the best investments you’ll ever make - if it’s done right.

As you know the wellness industry is growing strong and you can take advantage of the billions of dollars being made by simply strategically following your customers' journey with a well-planned marketing funnel.

Doing this will help improve your website traffic numbers, overall revenues, and the number of people who support your business.

Here are some tips for your content creation:

1. Use a standard style guide to write your blog post articles and social media posts. Make different pieces of content follow the same guides. This creates consistency and can train your reader in the style you provide while making your content easier to navigate on the page. Using titles, sub-headings, numbered lists, images, and data points can take your content from basic to better!

2. Choose wellness topics that your audience is searching for information on. Also share blog topics and other wellness social media post ideas. When you meet the needs of your audience, you also meet your business needs and ultimately earn more when you focus on your customer experience.

3. Add e-learning avenues like e-courses, digital downloads, webinars, and complete programs to the mix to better engage with your audience while expanding your reach. When you follow the digital trends and do so on the websites and social media platforms where your audience hangs out, it's a true formula for success!

4. Partner with other businesses and health experts to broaden your audience even further. Complimentary business partners can help you leverage your efforts even further. But best of all this method will mean you can more efficiently use your time better and gain more results.

5. Hire a writer who has shown you writing samples of their work to ensure that they can speak in your voice, while more importantly creating quality content that your readers can enjoy.

Your passion for health and wellness needs to shine bright. And by having the right content along with the right guidance, you can propel your business to greater heights and reap the rewards from those efforts.

If you need quality SEO health and wellness content for your health coaching business, get in touch. And if you want to learn more about creating compelling content check out this informative article here on creating the most compelling blog topics for your website visitors!

Best Website Builder for Your Health Coach Business

When building a website, it’s not just about how aesthetically pleasing your site is to the eye.

Your website must be an effective guide and facilitator of valuable information and resources that are useful to your target audience. After all, your intention is to help your reader and eventually convert your visiting prospect into a buyer of your health coaching services. You want them to feel that they need you. And you want them to eventually invest in your wellness products and services. 

Your Health Coaching Website

As an online sales vehicle, your website needs to properly align what you do, with the needs of your audience.

Creating a website these days is a much easier task especially with the wide selection of online tools and apps available.

In my opinion one of the top website builders is SquareSpace. That's because I genuinely believe in what they offer because I use it and have experienced success with its platform.

Now, after being online for quite some time, I’ve had my share of website building platforms. From learning basic HTML and creating simple landing page websites, to website builders like WordPress, and a few others, SquareSpace  is by far my favorite.

Although I still do have a couple of Wordpress websites, I much prefer SquareSpace. (I am actually planning to convert those sites to the SquareSpace platform).

But in my opinion, SquareSpace is by far one of the best website builders on the market.

A similar web builder that I would say is comparable to SquareSpace is Wix. Although I’ve  tried Wix, (and found it to be quite good and noticed that its a web builder that’s recommended my many), I fell in love with everything about SquareSpace and just prefer its interface much better.

 If you are a health coach or are working on becoming one, I highly recommend the SquareSpace site building platform for your website and blog. 

What else do I like about SquareSpace?

What I find very useful is that the SquareSpace interface even allows you to create a mobile-friendly site automatically! Having a mobile-friendly site allows your audience to easily gain access to your site regardless of whether they’re using their phone to access it, on their laptop or desktop computer. It makes it easy to view any website regardless of the device being used.

The interface also makes it easy to add keyword tags and search engine optimize posts which you can see in the screenshot below of this post.

Another advantage of the platform that I also appreciate is that you don’t have to worry about constantly updating your site with extra plug-ins (as you do with Wordpress), for site protection or other advanced features that are essential to owning a website.

SquareSpace has everything build-in and a team of highly-trained technicians working day and night to ensure that your site is protected and functions the way it should.

You want to create results for your health coaching business. And Squarespace makes creating your site easy. 

The platform is not cumbersome, but is incredibly intuitive. They have every tutorial you could possibly think of. Best of all, these tutorials are easily searchable on the help section of their website (using to-the-point videos for each step). 

Easy assess to a search box allows you to look up any topic you need help with.

But if you cannot find the answer to your question within their search console, their support staff is easily accessible through their chat window that’s always accessible on their site. This makes getting your site issues resolved a quick and easy fix.

Oh, and did I mention ... 

SquareSpace has the best support team! Their live chat support staff are extremely easy to communicate with and even give you video tutorials of exactly how to do a task live in real-time if you are still having problems doing it yourself!

Here is a sneak peek at some of my favorite features of SquareSpace:

1. 24/7 support on week days

2. Video Tutorials available through the keyword search box on their site

3. Amazing support staff who are incredibly quick and helpful any time of day (except weekends, only email support is available. But even so, they reply back quickly).

4. Easy site editing with a simple click.

5. Website Design Templates (so many to choose from)

6. Easy website builder and Features and Clean Website Themes

7. Easily have an optimized site that can be seen in the Google Search engines. Add tags and categories easily with each post you write.

8. Your online marketing efforts are less because of the strong search engine optimization or SEO abilities.

9. Showcase your health coach brand professionally – allowing you to look good.

10. Email Marketing - Easy opt-in form capabilities, contact forms and ability to include call-to-actions like opt-in PDF’s, your healthy recipes e-books, customizable templates and giveaways that your readers once opt-ing in can quickly access.

11. Easily integrates Google Analytics so you can track website visitors seeing how they respond to your website and the pages they are visiting so that you can improve your site for a better reader experience.

12. Landing page and web design templates that look amazing and function well!

13. Online bookings and scheduling for consultations

14. Quick blog post set-up

SquareSpace is incredibly user-friendly and I highly, highly recommend it to all health coaches and wellness professionals who need a reliable website building platform for their business.

Best Web-Builder for Health Coaches

SquareSpace could be used for any coaching service, from health coaches to life coaches to fitness consultants, personal trainers or nutrition experts. It’s an awesome website building platform that’s easy to navigate — and again, their support team is top notch!

If you're looking to enhance your health coaching business and brand and are looking for an effectively efficient coaching or consulting website of your own, with website design themes that are professional and user-friendly, SquareSpace checks all the boxes.

The platform also allows you to have a highly-functioning business website that can provide positive online marketing results, while allowing you to share your website content with an engaging audience.

It has a complete package of beautiful design template themes that are easy to use. And their reliable web hosting make it a win-win situation for both your business and for your readers experience. 

Strong Search Engine Optimization Abilities

SquareSpace makes it easy to access your ideal client. Its strong SEO abilities are solid, so it’s easy to create search engine optimized content!.

Regardless of the health education and information that you want to share with your audience, the platform works with your personal style, but still has great features that showcase your home page, business blog posts and also allows you to integrate several websites with one single login. This makes it easy for you to manage all of your sites in one place - whether you have a separate site for a course, online program, or have a separate landing page for your newly launched products and services.

SquareSpace makes it easy to manage your business using powerful themes, admin panels and interfaces in a way that allows you to grow your online presence, while providing top notch content marketing support.

All of this allows you to distinguish your professional services from your competition.

Successful Wellness Websites

Want to see some successfully built homepage layouts from successful health coaches, personal trainers and wellness professionals just like you. Check out these health coach websites that feature beautiful design along with great content that showcases what they do.

Click here for blog layout and category setup tips to help you have a site that sells!

Remember, as long as you consistently examine what your audience is doing on your site, along with checking out the pages that are resulting in clicks and sales, you should be well on your way to grabbing more clients for your business. 

Want to set up a call to talk about how you can use effective content to help gain more visitors to your website, get in touch!

Buffer Social Media Management Tool | Pablo for Small Business Marketing

The Buffer social media management app - Pablo, is a tool that all small businesses should consider adding to their toolkit. This social media app is essential to your productivity as it allows you to build your online presence by giving you the ability to post on the various platforms with ease.

You can easily build your brand using this tool as it allows you to instantly choose topic related images, choose appropriate image sizes for each social platform along with the ability to add text in various font formats.

The Pablo social platform makes it easy to post on Instagram, Facebook, Twitter, Pinterest, and other social management platforms.

This ease-of-use allows you to connect with your audience faster while saving you time. It's like a personal assistant - but at the click of a few buttons.

According to the Buffer website, you can: 

"Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand."

As you can see, Pablo's easy to use dashboard also makes posting to each social platform a breeze. It not only saves you time, but it removes any frustration you would have experienced having to log in separately to post to each social platform.

Everything is done within the one dashboard!

A Better User Experience 

The layout of the Buffer App is clean. They haven't compromised your user experience with overly complex features or layout. 

Everything is so simple, that it makes using this app a pleasurable experience!

What's also a bonus is that you can collaborate with your team and do draft copies of your posts before they ever go live. This is an excellent feature for small business owners who outsource staff or for agency teams.

The Buffer App - Pablo also offers some other features that can help increase your productivity. 

Some cool features are:

• - You can schedule the publishing of each post.

• - Customize each post for the various social platforms.

• - You can create a calendar for a nice overview of all of your content for any given month.

Here is a sneak peak into the Buffer App - Pablo, just to give you an idea of how intuitive and user-friendly the app really is ...

If you need more details on this social media management tool, check out their site at https://pablo.buffer.com. It also offers a Chrome extension, so feel free to check it out.

Know any more social media management tools that you love that you would like to share? Add your experience below. 

I'd love to hear what you think and so would our readers!

Health Coach Marketing Materials, Tools & Platforms to Grow Your Business

As a health coach, you know that marketing your business is an important part in growing your practice. After all, if you don’t invest the time and energy into getting the word out about your wellness business, then nobody is going to find you, and that’s a disservice to the people who truly need you. And without people finding your business, that ultimately means, you’ll have no business at all.

You’re extremely knowledgeable about health and wellness and you have a wealth of experience. It’s this expertise that needs to be shared with as many people as possible. You’re helping to improve the lives of so many people through your business. That’s why using as many marketing materials as possible –both online and offline, is going to get you the most exposure.

So, what are some common health coach marketing materials being used today by top health and wellness experts?

Here is a list of excellent marketing tools that many wellness professionals just like you, are using to get huge results for their business:

Informative Newsletters for Brand Building

Online & Offline Newsletters – Digital newsletters have become quite popular as the rise of the internet, personal computers and mobile devices are keeping people tapped in to the online world. By supplying your ideal prospect and customer with insightful and helpful newsletters, you’re able to help them lead healthier and more fulfilling lives by giving them tips and advice. After all, health and wellness is a booming industry and people are naturally gravitating to any piece of content they can find when it pertains to health and fitness.

As a health coach, if you provide content they can use to better their lives, not only will they turn to you for more advice in the future, but they will most likely see you as an expert and feel more inclined to buy your products and services. Health and wellness newsletters are a great way for wellness experts to grab the attention of their audience while improving their overall ROI.

Instagram Posts leading to Content Upgrades – Instagram is filled with opportunity especially if you’re in the wellness industry. Whether your provide meal plans, coaching, fitness or nutrition advice, all of these areas have strong visual emphasis. If you can combine your visuals with a strong contextual message that is going to intrigue and lead people to your offers, it’s an excellent way to grow your business, not to mention grow your brand!

Videos leading to checklists and e-books – Creating promotional videos are a great way to sell your business and brand. However, most recently, the popularity of information style videos in the form of tutorials, how-to guides and tips videos that help your audience get from point A to point B to help solve their problem, is not only engaging, but it’s highly results-driven and is a very powerful way to share your business expertise while helping to promote your business.

Cookbooks – Healthy recipe cookbooks never go out of style. Many wellness related businesses are using cookbooks filled with healthy recipes to sell their products and services. Consider doing this in your business as it engages your audience and shows that you value your customers overall health and wellness.

Informative Booklets – Informative booklets can be seen as similar to a helpful wellness newsletter promoting a healthy lifestyle. But booklets go that extra mile in that they can adopt a specific topic and go deeper in supplying information to their reader. These booklets can be very specific in targeting a certain area of health. This laser-focused content can really grow your business once placed in the hands of your ideal customer. Booklets continue to be used by health organizations and small-medium sized businesses to build brand awareness and expertise. They’re excellent marketing materials especially at health coaching workshops, conferences and wellness events!

Calendars – Health and wellness calendars are useful marketing tools where specific dates and related content can not only inform your audience, but keep them organized.

Weight Loss Apps – A ton of health and fitness apps have been created in recent years that are helping people to lose weight, eat healthier and stay fit. If you can create your own app that’s branded with your business logo, it’s a great piece of shareable information that can often take many businesses from a simple mom-and-pop shop to one that’s globally getting noticed.

Courses – Offline workshops and courses have always been beneficial for businesses. These informative sessions coupled with materials like manuals and worksheets can really help grab new customers. You can now have a greater global impact if you expand online by offering digital courses. These courses have proven extremely successful to not only health coaching, food bloggers, nutritionists and fitness trainers, but almost any business industry with a strong educational element can do very well with an online course. It’s a great way to move away from one-on-one sessions that limit how much time you have and how much income you can make.

By offering an online course with video tutorials and digitally accessed content, this allows you to gain more sales 24 hours a day regardless of the time zone of the person accessing your course content.

Courses are becoming so popular in the last few years because businesses are now able to grow much faster by leveraging their time with offerings that no longer are dependent on when you are available. Online courses are one of the best ways to build your business. There are many online platforms to do so. Two very popular ones are Thinkific.com and Teachable.com. Take a look at the successes of some of the businesses adopting this software for their business!

Workshops that include Manuals, Worksheets and Exercise Books – Any useful marketing materials that helps your prospect or customer positively transition from one area to another is an excellent tool to grow your business. Having manuals, checklists, worksheets and exercise books (to name a few), can

Email Series & Mini-Course Challenges – Automated email sequences also referred to as opt-in emails are another very popular business building strategy. Although it’s not an actual piece of “marketing material” it is a good lead generator for business. An example of an email series or challenge for a health coach or personal trainer could offer on their website is an offer for visitors to enter their name and email address in order to get the “Meal Plans to Help You Lose Ten Pounds” or the “7 Day Yoga Challenge To Give You More Flexibility …” or “3 Exercises to Guarantee Quicker Weight Loss…”

An email series or email challenge not only allows you to get the personal name and email address of your website visitor, but it allows you to get in touch with them whenever you choose. This could mean huge opportunities when it comes to building your business.

Challenges with helpful worksheets and guides – This is similar to the above mentioned strategy. However, if you can offer a complimentary worksheet or guide to go along with the information you’re offering in your email challenge, you can get a more loyal following of people who will be more eager to buy from you once you promote a paid offer to them.

Posters – Posters continue to be used just like flyers to locally market businesses. They work will in local event settings and for those looking to access local foot traffic. However, one often overlooked way to advertise your business is with the use of informative tips or guide style poster. Let me explain what I mean. If you’re a health coach, why not offer your audience a poster that will be extremely useful for them so that it can help them lead a better life. For example, if you’re a weight loss coach every consider offering an interactive style laminated poster (using an erasable market) where your user could check off milestones they’ve met for the month.

So, just say it’s a meal guide style poster with the days of the week and at the end of each week they can see how much weight they’ve lost? OR consider weight-loss detox juice recipes listing all the ingredients for each day of the week.

Flyers and Sell Sheets – If you’re putting on a local event, a great way to gain local traffic is with the use of flyers to advertise your upcoming event. And during your event you can use sell sheets to help promote your book if in fact you have authored one. It’s an excellent way to personalize your message and get a bit closer to your ideal customer.

Brochures are not as effective as they are more like a selling tool. However, as we move away from salesy marketing tactics, the online wave of digital marketing materials that show a more authentic side to your business is what’s helping the sales process. Many health coaches and other businesses of all industries are moving towards the personal side of marketing. One very effective “personal” tool is the blog. Businesses are now writing blog posts in order to better showcase their businesses while providing very helpful guidance, tutorials and information for their audience.

Business Building Tools

Lots of useful online design apps. PDF designer apps like Canva.com, JotForm.comor Undesign.learn.uno are great for designing branded company Content Upgrades, Business Forms and PDF Documents to give your readers or prospective or existing clients once they opt-in to your list.

Screen capture tools like GetPresto.co allow you to create wonderfully designed How-To Guides or Product Demos for your audience. These tools are extra simple to use and as a health professional, you know that ease-of-use is critically important as you know that when you have more time, you’re better able to help your clients. That’s why tools such as these make it cheap and easy to create valuable content for the people that mean the most to you.

Online Platforms

Reach out to your ideal client or customer through sites like Quora.com to answer questions from people seeking out health advice. Instagram / YouTube / Vimeo / LinkedIn/Facebook Forums and hosting Live Events are excellent social platforms to use. Also consider sites like Pinterest.com and create Pinterest Pins using keyword titles and descriptions that your ideal customer would use to find you along with adding appealing content descriptions and graphics that lead back to your blog. These are some excellent ways to share your message.

If you can get on as many platforms as possible, that’s one of the best ways to gain market traction.

Most of these sites also have shareable links that allow users to voluntarily share you content to their audience as well. This is how many small businesses have grown. As long as you provide top-notch quality content in an appealing way (using clickable headlines and graphics) that engages your audience, you have way more chances of spreading your message and having your most valuable customer finding you. It all starts by making the move and doing something.

If you’re a health coach who wants to up your game, consider any of the above marketing materials, tools and ideas to help you spread the word about your business. After all, most of your competition is not offering most of these tools. If you can use as many of these as possible, you’re sure to get more people talking about your business and it’s most likely that your wallet will welcome the added buffer too.

Why Businesses Need A Social Media Marketing Strategy (template included)

… and how having a Social Media Strategy Template can help you plan content for your business

 One of the most rewarding attributes of any successful business is its ability to evolve and embrace new and innovative concepts, while also building new relationships, ideas and strategies to improve the overall delivery of your product or service.

In recent years, there has been a growing trend for businesses of all shapes and sizes, to engage with social networking sites like Twitter, Facebook, Pinterest and Instagram (just to make a few), in order to boost their business performance and sales results. It’s no wonder that businesses are seeing the value of these platforms.

 As of the most recent statistics of 2019, Facebook boasts a membership of over 2.38 billion monthly active users, while Instagram in 2018 had hit 1 billion users per month and Twitter follows with 330 million monthly active users (as of the first quarter of 2019), according to this recent Washington Post article. With numbers like these, no business should ignore the influence of such social media sites. Their large communities can mean big money for businesses!

 But why else are social media websites like Twitter.com, Instagram.com and Facebook.com such an invaluable tool for business owners?

 Here are some reasons …

These Social Media Sites Foster Better Customer Relations

 Customers love having their opinions heard. But what do they love even more than this? Users of these platforms love when the feedback they provide about a company gets noticed!

It’s this type of feedback that should be encouraged and welcomed. If a company can see what their users are talking about pertaining to their experience with their products and services or of the services of their competitors, this can better help them make improvements. After all, most people commenting on these platforms love to share their experiences and these are the types of conversations that businesses should be engaging with and listening to as well. Furthermore, when the company actually implements the suggestions of a customer, this leads to greater trust from not only existing customers, but also from those considering using their products or services!

This open communication by these social sites not only helps to improve customer satisfaction, but these types of conversations can also result in a better user experience – which benefits not only the customer, but ultimately the bottom line of these companies.

 Social networking sites like Facebook, Instagram and Twitter etc., have directly enabled business owners to more actively involve their customers by encouraging their feedback. Businesses have realized that listening to the needs of their customers through the help of social media websites such as these should be welcomed.

It is this “community” of people within these platforms that has created a tightly woven circle of like-minded individuals who want to share their experiences with the world, while having a community that they feel they can freely engage with 24/7.

 The viral aspect of social media networks has given the customer more of a voice and businesses realize that this voice should not be ignored. Many companies are now implementing contests, quizzes, polls and giveaways. This enables them to get feedback for free from their customers. If you’re a business owner, implementing this type of strategy will allow you to identify areas in your business that needs improvement.

Social Media Enables Your Business to Highlight and Showcase its Strengths

 As a business owner, in order to succeed within the business world, you need to showcase and highlight those parts of your business that make it superior to your competition. Not only this, but you also need to show that your business is more valuable to your customers in general. Showcase the benefits of your products with photos and videos of how well your products work. Why not consider providing tutorials and how-to videos or why not offer tip sheets to help your customers engage better with your offer.

 Here is an example of a video of this concept in action:

 This video is showing food alternatives to help someone who chooses not to eat meat. Then if the video is playing on YouTube or other video site, they can add a link for the viewer to followup. Someone who is vegan, vegetarian or a person becoming a non-eater of meat would appreciate this type of information. They’ll be able to see that there truly are more alternatives to having meat. But best of all, if you follow-up a blog post like this with a Content Upgrade or Bonus Recipe E-book filled with recipes using these meat alternatives, that’s a great way to add more value and ultimately gain the trust of your viewer. And we all know that trust leads to the sale!

Often time’s people need to see something visually in order to fully understand how good your offer really is.

For example, if you’re a company that sells blenders, why not show a delicious smoothie blend being made using your product! Along with your video or photo demonstration, you could also capture your audience’s information by having them opt-in to get your free recipe book.

An opt-in is simply a form on your website that asks for your readers name and email address and in return, you give them valuable content in any format. It’s this “extra” content, that’s going to help them make their lives better in some way. Often times, this offer solves an issue they’re having. In this example, the offer of the free recipe book solves the users problem of what they could use the blender for. They are no longer limited to what they can make. They now have an unlimited amount of delicious, healthy smoothie recipes! Do you see the power here!

 Check out this video that demonstrates this strategy in action.

This video shows how someone looking to gain more muscle, can choose more protein fueled foods or “muscle building foods” in order to build stronger, bigger muscles. If this video went even further showing an image of a recipe book called “20 Delicious Recipes for Building Bigger Muscles” and making it a free offer through an opt-in email signup, they could gain a bigger list of signups for the offer. And if they then give that list a related offer that they charge money for, they can ultimately gain more sales to build their business and brand!

 Featuring visual messages, for example using videos and photos in your social profiles, which lead to your offerings, makes it easier for you to then reach out, inform and entice your existing and prospective customers. It also helps to build a stronger relationship with your audience. And we all know that stronger relationships foster greater customer loyalty, trust and lead to life-long customers.

Social Media Allows for New and Cost Effective Marketing Strategies

 Social media has opened the doors for business owners to experience and leverage the size of these platforms to better market their business.

 Look at these numbers again! To have access to these amounts of users offline, there is no comparison! The number of users on these platforms is a goldmine!

 Just look at these numbers:

 Now, with such a huge selection of social media websites out there, as a business owner, all you have to do is engage with them by giving more. For example, why not host a competition, where the person who manages to attract the most fans for your business, wins a hefty prize! After all, everyone loves prizes! Now, when you compare the expense of the prize, versus the extra earnings and new customers you will gain, there is no comparison.

Social media has become not only the most influential marketing method, but it has also become the most beneficial marketing method in comparison to most of the traditional marketing currently available. The use of traditional outdoor billboards, magazine ad spots and flyers are not cutting it when it comes to marketing. With the introduction of the internet and its viral opportunities, not to mention it giving you the business owner the ability to track and tweak your ad campaigns and website offers, has provided businesses with more value for their ad spend, not to mention their ability to control their ads and other online content so that they can see the results that they’re returning.

 The power of social media must no longer be ignored. If your business is not on the social media bandwagon right now, you’re limiting your businesses potential.

 Get out there and communicate with your audience! Share great information that’s going to help them. Let them know about your products and services to help make their lives easier! The more you get the word out there about your business in a way that is authentic and provides guidance and assistance to your audience, there is no doubt that you’ll gain more customers who will grow to like and trust you, but most importantly, they’ll eagerly want to share your message with others.

 Stumped on what to share on these social media sites? No worries…

 Here are some ideas on what type of content you should consider posting to these social sites. These posts have been a huge success for many companies.

 Social Media Marketing Ideas:

 1.    Links to your most recent blog post. Not blogging you say! You’re missing out big time! Blogs allow your business to educate and inform your audience about the things they need to know to make their lives better. Just think, if you sell yoga mats, why not provide exercise tutorials for your audience so that they can be healthier (of course, using your yoga mat)! Show them how your yoga mats are better than the competition because of the materials used to make it – sweat-proof, easy to wipe down and anti-mould etc. You see, you need to inform with your audience in a way that adds value and is beneficial to them, but also compels them to want to buy from you. You’re providing them with great information and they now trust you because you’re finding a way to consistently keep in touch with them through these social sites in a way that’s going to help them. This shows you care. Remember, not all companies do this and that’s what can make you stand out.

2.    Free Bonus Offer i.e., The Content Upgrade. Go a step further and offer a bonus guide to add to your blog post to help your reader do whatever it is you’re talking about even better! So, let’s go back to the yoga mat example. After your article on Top 10 Yoga Exercises for Better Posture… Why not offer more value with a bonus guide that goes a step further on the topic! This bonus (in the online marketing world) is referred to as a “content upgrade”. It’s this content upgrade or bonus, that helps your reader achieve even better results on top of the amazing tips you provided in your article.

A good Content Upgrade for this example would be to have tips on the best chairs on the market that can help with posture. What’s great about this type of offer is that you could partner with chair companies whose focus is on a healthy back and having good posture. You could mention the benefits of their chairs in the guide. What’s great about doing this is that you could get compensated by doing so! This type of collaboration is often done through a private partnership or through an affiliate program or affiliate network.

There are a ton of these programs around like Linkshare, Amazon and so many other. Another option is simply going directly to each company to work with them on some sort of compensation for anyone who purchases through the link you placed in your guide or on your website. Most companies offer this to website owners that choose to feature their products. It’s a great way to provide value and be compensated for it! But best of all, purchases and payments are all automated online saving you time and giving you a nice passive income in return.

3.    A simple 15 second ad promoting your most recent product or service.

4.    An encouraging quote to inspire and encourage your audience.

5.    Your process and how you run your business

6.    A day in the life, so that your audience can get to know you better and make a personal connection to you and your staff.

7.    A tour of the office.

8.    An interview with a happy customer ie., a case study. This could be a video, audio or a post on your website.

9.    An Infographic of any of the above mentioned points. Visual content can be a huge driver of traffic, leads and sales!

10. Share a presentation you did recently. This showcases your expertise adding to your credibility and brand awareness.

Do you see how you can give your audience and customers that extra something to build better relationships and ultimately building a stronger brand! Your customers value this type of interaction and so should you.

 Building relationships is essential. And joining social media sites like Facebook, Twitter, Pinterest or Instagram is a smart choice. But be sure that you first know who your customers are and where they are hanging out before you decide to invest in paid ads to these platforms. Once you find where your audience is hanging out, go there! Engage with your audience. Provide them with so much value that they’ll find it difficult to even consider going to your competition. Engage with them while also giving them offers you know they cannot refuse. This is the best way to add to your business and its overall profits.

 Social media isn’t going anywhere. It’s only going to get better. And now with AI in the mix, well… Let’s leave that for another time. But social is here to stay!

 Remember this … If your business is not investing in a social media marketing plan, you’re truly missing out. Your audience could benefit so much more when they know you’re out there. Your message, products or services could be shared with so many people.

 It’s these types of social sites that can help you lift your business to levels you may have never imagined!

 If you want to get expert help with creating compelling ads and content marketing drivers to help increase the ROI for your business, get in touch.

And while you’re at it …

Free 4 page Social Media Template

Your Personal Social Media Marketing Guide

Grab this Social Media Marketing Template that includes a guided checklist to help spread your message even further. It’s your personal guide to help your audience see your message and benefit from it in the best way possible.

Grab your Social Media Checklist Template right here now!

If you take the time to plan your content on a weekly or monthly basis, it will allow you to take action quicker and get better results by using a planned schedule.

How to Increase Views & Engagement for Your YouTube Videos

YouTube is a growing platform that has mainstream credibility. Its strong branding and popularity have made it one of the top search engines even above the very well-known Facebook platform. And with 2.38 billion monthly logged-in users on average - worldwide, you can see why this influential website is one of the most important platforms to use to grow your business.

Now if you’re a savvy business owner who has decided to jump on the YouTube bandwagon and you’ve begun creating videos for your business, great stuff!

You’ve definitely made the right decision.

Now if you’ve created your videos on YouTube, but you’re struggling to increase views and engagement for your videos…

Here are 5 essential things you need to do:

1.       Be the first to comment on your video. By doing this, you are encouraging your viewers to also do the same. Something you could do is to mention in your comment what you’re discussing in the video and then actually tell your viewers to please comment below. You could also simply make a funny statement about the video and follow it up with a question for your viewers based on the topic of your video. Your viewers will always be excited to see that you are actively commenting, and they’ll most likely want to comment right after you do. It makes them feels more connected to you and a part of your online community!

2.       Encourage viewers to leave a comment on your video. As stated in the above point, when you first upload your video to YouTube and create the first comment on your video, this automatically shows that you are active in the comments section. However, if you actually ask your audience to leave a comment below the video, this adds that extra push, to make your viewers eager to follow-up your comment with a response. It’s a great way to add more engagement to your videos as this is something YouTube loves. And more comments and engagement shows YouTube that your video is resonating well with your audience whereby helping to shoot your video to the top of the YouTube search results for your topic area. Of course your title keywords and descriptions play a role too, but viewer engagement is a key role in how YouTube ranks your video.

3.       Reply to viewer comments. If you want your viewers to comment more on your videos, you should comment by adding a response to their comments. By responding to your viewers comments, they will see you as a real person who truly cares about and appreciates them. This helps to build your community and one of the best ways to grow a loyal following.

4.       Tell your viewers to subscribe to your channel. Sometimes it’s easy for people to forget to subscribe to a channel. They may watch your video and then see related videos on the side of your video, which can easily distract them. So, if you give your audience the clear instruction to subscribe to your channel by clicking the link below your video, it can help to improve your subscriber base as well as help to boost your channel further up in popularity within your niche. (Be sure to tell your viewers where the subscribe link is located to make it as easy as possible for them to subscribe, especially if they are not accustomed to doing so). As you know, YouTube is growing and evolving daily and there are always new viewers joining the pipeline. Clarity is key!

5.       Tell your viewers to click the bell icon for notification of new videos & share your new uploads on your social networks. YouTube continuously makes changes to their platform. It’s important to keep up-to-date with all of their new additions. Now viewers must click the bell icon to receive notifications of new videos. This feature did not exist in the past, but once YouTube implemented it, YouTube creators had to share this information with their audience to ensure that their videos continued to gain traction with viewership.

Although most people who watch YouTube videos know this, it’s important to be extremely clear and proactive in your communications by telling your viewers exactly what you want them to do. Oh, and also share you new uploads to your social networks as well. Consider this your must-do YouTube call-to-action. Not only will you gain more subscribers by doing so, but you’ll also improve the amount of views you’ll get on your videos. After all, this is what everyone wants because it leads to more opportunities in terms of ads, but it also encourages more collaborations and ultimately exposure for your channel. And we all know, many lives have changed just because a video was seen by more people.

Don’t forget your keywords!

Of course you need to also be sure that the main keywords your audience is searching for is placed first in your video title along with your tags and video description. You can use keyword tools like Google Planner, Moz.com or Ubersuggest to help you in your keyword research. As long as you are using terms that are highly searched for and there are not enough sites overusing that keyword, you have a good chance of making it on the first page of Google. But thorough research is key.

So, now it’s your turn. Go out there and get your video created. And if you already have some videos created, be sure you’ve followed the points above for greater reach within your market. By doing so, you’d be surprised by what opportunities may come your way. This may be just what your business needed to gain greater recognition in your industry.

Marketing for Health Coaches

Marketing your health coach business always takes time when you're first establishing your practice. But even if you've been in business for some time, it's important to know the best places to market your business.

However, it's also equally as important to note that the most successful health coaches focus on one area of expertise -- meaning, they have chosen a particular niche in their industry.

This chosen niche may be to focus on a certain condition like back pain, diabetes or celiac disease. This clear focus allows them to strategically recommend healthy ways to deal with their condition through healthy meal planning and lifestyle changes.

By having an ideal customer in mind, you’re able to more clearly share your message to an audience who will be more receptive to your offerings!

As a health coach or nutrition expert, once you've established your area of expertise or niche as it's most commonly referred to as, this will ensure that you can create the right message for your audience.

You want to know exactly who your audience is even before you begin to market your business. After all, if you don't know who your market is, how can you effectively ensure that your content, communications and content marketing message is speaking to the right people!

Often times, many health coaches are reluctant to choose a particular area of expertise or niche simply because they think they'll be losing out on business if their market is too narrow. They feel that they must appeal to everyone in order to be sure they'll appeal to someone or anyone who may need their expertise. But focusing on such a broad market share is a huge mistake.

The most successful coaches find their ideal clients (and most successful client base), simply due to the fact that they are specifically channeling their area of expertise to one particular niche within their industry.

Having one particular segment of their market in mind means they'll get a better response from their audience.

By staying laser-focused on a particular market within the health arena, you can more easily gain more clients and customers with your marketing.

For example, a health expert who says their focus is on creating healthy meal plans for the masses is going to have a harder time finding clients than a health expert who makes healthy meal plans for working women with diabetes.

Do you see how specific this market is!

A working career woman with diabetes who sees your blog post or video that's specifically creating meal plans with ingredients specific to her health situation and lifestyle. By encompassing a plan of action that she can easily follow and use to help better control and manage her diabetes, she would most likely contact you over the 'generalist' health coach who tries to appeal to everyone and anyone by just making healthy meal plans for the masses.

This woman sees that you're speaking directly to her, and she feels that instant connection because your message is personally directed at her and her situation.

The generalist coach doesn't intimately know the needs of this woman simply because they're appealing to everyone and their expertise may appear diluted and unappealing to someone like her. However the coach who only addresses the needs of busy corporate female diabetics fully understands her lifestyle needs and how important those needs are to her overall health.

Being this specific can really alter the results you get in your marketing.

When your message has an ideal client in mind, and you tailor your message specifically to them, you can get great results! After that, the key point that health coaches need to know is that you need to then go where your prospective customers are.

Visit Your Peeps Where they Are & Then Lead Them to YOU!

Social Media Marketing Made Easy!

Continuing on the chosen niche of diabetes …

If you're a health coach focused on helping those with diabetes, you need to converse in areas where those people congregate.

Think of online nutrition forums dedicated to conversations about diabetes. Where are people asking questions? Answer those questions! Once you do, not only will the poster of that question gain insight, but also every other person who is also reading that post who is seeking information on that topic.

Of course then there are the many social networks and online websites dedicated to the topic of diabetes.

YouTube, Twitter, Instagram and Pinterest are just a few of the many platforms available to get the word out about your business. But use these platforms to also inform your target audience.

Observe the response you get from these platforms and tweak your marketing accordingly. But by placing content on various online platforms, you have a greater chance at that ideal client finding you -- and this could mean hundreds or even thousands of dollars to your bottom line.

Just think, if you were never posting content and actively making an effort to be visible online, you would never have a chance at gaining any level of success. And if you look at the most successful health coaches, you actively see them. They do this because they know it works and that's why they have achieved such huge business success. It doesn't mean their offer is necessarily better than yours, they just know that being visible where their target audience is present is necessary for their success!

LinkedIn although a professional platform, LinkedIn can also give you a great deal of exposure regardless of industry.

Linkedin allows its users to create professional profiles so that others in their industry or related industries can easily find and connect with them.

Just think, if there is an organization that holds yearly events, they may seek out an expert focused in the area of diabetes. If you're a Diabetes Health Coach and you have a profile on the LinkedIn website, not only will they see you, but they'll also most likely visit your website to learn more about you. However, if you failed to take the time to create a LinkedIn profile, they may never have found you. And not being able to find you could cost you thousands of dollars in lost revenues!

If you can add informative articles as well to your profile, this elevates your status on the platform since your competition only has a profile and lacks any article content. LinkedIn has grown and given their users so many new features that they can use to share their message. If you can take advantage of all of these features, there is no limit in how many opportunities may come your way!

Podcasts are also another great place to share your message. Yes, I know, it takes time to set up a podcast. But even if you don't not have your own Podcast, why not consider being interviewed on another health related podcast where you know your audience frequents!

Consider the situation above of the working woman with diabetes. Imagine a podcast dedicated to someone like her! Even if the listener of your message does not have diabetes, it's most likely that they may know someone who does. And guess what! If they heard your podcast interview, they'll feel more prone to refer their friend or family member to you because they listened to your podcast interview and saw that you had an extensive amount of knowledge and expertise on the topic.

Get yourself out there and you'll see how many opportunities may come your way with new leads and sales! Remember, referrals are always one of the best ways to get the word out about your business!

Networking events and meetups are also an excellent way to meet people in and around your industry who value your offerings. Although online marketing can reap huge benefits, sometimes good old-fashioned offline marketing and meeting people face-to-face can result in a good amount of new clients. People will always value that face-to-face human connection, so don't overlook it.

Check out websites like Ning.com, Eventbrite.com, Meetup.com and the TedEx extension in your city or town. Look for events specific to your industry in your city where you know people would be more than welcome to hear about your business and value the information you have to share.

Your website Matters! Be sure that your website is clear and states your purpose. Be sure that visitors know what it is you do by being clear on who you serve and the results they can get by working with your and/or buying your products. Also be sure that your site is on an easy to use platform like Wordpress, Square Space or Wix. I’m sure you’ve heard of these website platforms. Wordpress is one that’s been around for a long time. However, some have complained about the number of additional plug-ins needed over time as your business growth and needs improve. However, now website building platforms like Square Space and Wix (along with many others) are giving non-web designers more ease of use and giving them all of the perks without all of the additional plug-ins.

Regardless of what you may choose, be sure you can easily make changes to your website on a whim. The last thing you want is to have to rely on a web designer to make simple changes. You can easily do-it-yourself with platforms like SquareSpace.com and Wix.com. Their support is amazing and always there to help if there is a time you need some extra help. After all, as a health coach you need simplicity and ease. You’re running a health coaching business and you need to provide your visitors with detailed information on a platform that is simple to use. If you have a contest, new launch or last minute offering you want to get out to your audience, being able to alter your website on a whim with ease not only makes running your business that much easier, but it also puts you in the drivers seat — giving you greater control. And that’s worth something!

Capture By Adding More Value

Most importantly, when you provide valuable content and insights on these many social media platforms and websites, be sure that you have created a landing page to capture the information of those who are interested in your offer. Be sure that each of your content pieces has a landing page on your website dedicated to that topic. And offer your visitor some sort of incentive to gain access by allowing them to enter their name and email address so that you can have a way to get in touch with them.

(Note: Although asking for both the name as well as their email address is ideal, studies have shown that you'll get a better response in signups by just asking for their email address alone. My guess is it makes the process quicker for the individual and its less work. People are so busy these days with so many distractions, so the quicker and easier you make it for them the better. Although you won't be able to personalize your message with their name, as long as the content in your emails resonate well with them and you know how to effectively market to them within your message, you'll have no trouble converting them.)

Capturing the email address of your prospects is your first goal once you lead them to your website. Your next goal is to offer them valuable information so that they'll ultimately purchase your product or session.

Remember, you're in business to help them, but you also need to earn a living. The more value you provide them the more eager they'll be to choose you over another health coach in your area. They'll also be more likely to refer you to someone they know that may need your services.

Leverage Online Health Coaching Tools to Grow Your Business!

Learn how to work smarter with the right tools and the right people!

Here are a list of other tools you can use to expand your reach. These tools will help you to save time, gain more leads and better automate your process by leveraging tools to help you get closer to your ultimate goal of more leads and sales!

Tools Many Health Coaches are Using & You Should Consider These Tools Too:

Squarespace.com - Easy website builder with absolutely the best support team!

ConvertKit.com - Email marketing sign up forms and landing page software

Mailchimp.com - Free email capture software

Freshbooks.com - Invoicing and accounting online platform

Canva.com - Design tool for social media and other digital marketing needs

Youtube.com - Create videos and have them work for you 24/7 optimized for search

Facebook.com - build communities for free

Pinterest.com - market your business visually and link to your most recent blog post

TailwindApp.com - automates your scheduling of Pinterest Pins

Basecamp.com - great for working with outsourced teams

Gumroad.com - sell digital products online like e-books, manuals etc.

Teachable.com / Thinkific.com - online course software to sell your courses automatically. (Offering an online workshop or course can grow your client base as well as your business).

Hootsuite.com -  another great tool to help you manage all of your social media in one place

There are many other social media scheduling apps that help to organize and save you time. If you're using Pinterest for example, TailwindApp as mentioned above, allows you to put in an hour of your time to schedule out your pins -- giving you two weeks worth of Pinterest pins automatically scheduled for you that will be pinned instantly on the specified dates! It's an excellent time saver, not to mention giving you great exposure to find potential clients!

Remember, if you want to improve people's health and have coaching clients knocking at your door, you need to effectively plan your marketing plan and content messaging, while meeting the needs of your target market.  

In order to find existing health coaching clients and sharing your message at the right places at the right time, you can gain the results you're looking for and your audience will be much more receptive to your offer. 

To be a successful health coach, one that can help more people, you need to use your time wisely by having the right tools in place so that you can leverage is everything. The right tools can help you spread your message even further. Although one-on-one sessions add that personal touch, you cannot forget that online marketing through the use of promotional platforms like the ones mentioned above as well as having a mastermind group or other online community base is a great way to elevate your business growth. 

Now, take a look at the above mentioned tools and see if there are any you can add to your business to help strengthen your marketing plan so that you can grow your health coaching business even further.

Your rewards only come when you set the wheels in motion.

Now take the action you need to do for your business!

And if you haven’t already, check out the wide selection of health coach marketing materials offered. From booklets, to licensed content packs, you name it. You can find them here!

Oh, and the selection of marketing materials is growing, so keep visiting to see more great goodies you can use to grow your health and wellness business!

Build Your Business Using the Power of LinkedIn

The Power of LinkedIn to Improve Networks | A Huge Opportunity for Business Owners!

With over 500+ million users, LinkedIn.com is one of the fastest growing social networks for business professionals and it’s one of the best ways to connect with associates and prospective business partners. For B2B businesses, opportunities are plenty!

As a business owner, if you’re not yet networking on LinkedIn, you may be decreasing your chances of having rewarding business opportunities come your way.

By accessing the massive network potential that LinkedIn offers, this massive professional community can lead to an unexpected windfall when it comes to connecting with business owners and companies who may want to enlist in your services or invest in your products. As we all know, business people are consumers too. So, by joining the LinkedIn network, it can really catapult your business to a whole new level.

Here are some LinkedIn strategies that you can use to create greater opportunities for your business:

Join LinkedIn Groups – If you join groups related to your line of business while also contributing your insightful experience with valuable quality content on a consistent basic, this can lead to having a more targeted audience who can easily find your profile and website.

There are so many groups to choose from. This includes your university or school alum group, to industry associations, former and current employees as well as trade organizations related to your area of expertise. The range of groups is extensive.

By connecting with these groups and by ensuring that you include your website address throughout all of your online communications, this increases the chances that people will find you. And the best way to take this even further is if you can lead these business prospects to a website that is full of valuable content that they can use to help them in their business or can use for their clients. This will encourage them to want to connect with you on a business level. However, be sure you have a way of collecting their information once they arrive on your website.

By placing a lead generation form or opt-in form on your site, this will give these visitors an opportunity to sign up for your list after reading your highly informative content.

Now if you can go one step further and provide a valuable content upgrade – or bonus content that coincides with the article that your visitor has just read on your website, that’s even better!

By providing this extra piece of content which is extra informative - that they can readily use, it provides them with even more value by guiding them even further along their journey. And that’s the best way to build your list! By doing this, you’re able to increase your network of extremely targeted contacts who would otherwise not know who you are. But with this extra bit of effort, they will most likely have an interest in working with you at some point in the future!

Write Articles – If you can create content targeted towards your audience that shows your expertise while also helping them solve an issue they’re currently experiencing, that’s one of the best ways to draw people in – especially those people who are considering doing business with you. Not only will this expand your connection of prospective business partners, but it can open the door to more opportunities and ultimately greater ROI come year-end!

A bit of time spent writing an informative and valuable content piece is one of the best ways to draw people to you without you having to physically go after them.

On top of writing your compelling and informative article, if you can ensure that you are using the keywords that your audience also uses to find information on the topic that you’re writing about, you can increase your chances even further of having targeted prospects easily find you. It’s one of the best strategies which are highly underutilized on the LinkedIn platform.

Host Webinars & Events on LinkedIn! By hosting events, you have total control of your event. It also allows you to easily leverage the power of automated technology on a local and global scale so that you can reach more people! It’s one of the best platforms for this kind of networking. After all, the audience on the LinkedIn network mean business!

Start your own LinkedIn group! This will give you a captive audience of raving fans off the gate simply because they chose your particular group because they have a keen interest in what you do!

Recommend Others - Remember, it’s not about you. People don’t actually want to hear about what your specific duties were with your previous employer or what tasks you are good at – whether you’re a business owner or not. People want to know that you can be of value to them and can offer them some kind of benefit. Did you increase profits for the company? Did you lead the team to being the top in your industry? Think in those terms as people respond to results. So, instead, share how your expertise can be useful for them.

A great way to get recommendations without having to ask for them is to give recommendations to others you already know and have worked with in your network. They’ll be honored that you offered such a kind gesture and it’s likely that they’ll reciprocate the favour without you having to request it! Of course, requesting a recommendation is fine too, but by offering a recommendation for someone else, this simply makes the process easier. Recommendation work well to prove your professional expertise!

Do note that all recommendations do show up on your profile. So, this not only naturally allows others to see these recommendations, but it very organically opens up the door to showcasing who you are and that you’re a trustworthy individual to work with.

By seeing your recommendation on someone else’s profile, this makes others in the network more curious to then visit your profile and/or website to learn more about you. This is a great way to broaden your visibility and open the door to potential opportunities!

Colleague Introductions - By introducing colleagues in your network, this can be beneficial for your business. Just be sure that when you're contacted for an introduction that you are in full agreement with what it is that individual wants before you decide to introduce them.

Also be very clear on your intentions when also requesting an introduction to ensure that both parties are in agreement. This will allow these connections to more rewarding while eliminating any unnecessary confusion in the future.

Now, last but not least, complete your profile. This is the first greeting your prospective audience has of you. So, be sure that you have filled out your entire profile as thoroughly as possible. Then be sure to keep your profile updated.

As you can see, LinkedIn offers a ton of ways that you can use this platform to build your list and ultimately, build your business. With almost 500 million users, LinkedIn offers a unique way to quickly build your brand and your business.

Sign up below and grab your LinkedIn Checklist!

LinkedIn Checklist