As a health and wellness professional, you often speak at different local events, organizations, conferences and industry meetings as a way to mingle with not only industry professionals, but more importantly, the people who are your target audience.
At any of these gatherings, it’s important to have marketing materials to hand out as a way to let your attendees learn more about you and your business. But more importantly, it’s a way to stand out and allow these to become a marketing vehicle to allow your peers and prospects to get in touch with you after the event.
One of the best sources of marketing to use at these events is a speaker one sheet. These one page sales sheets allow you to share your accomplishments and your contact details to those attending the event.
Advantages of a Speaker One Sheet
As a health and wellness professional, you have a lot of knowledge. A one page speaker flyer can offer further opportunities for you. It can make all the difference in whether you are signed on to that next conference or city event. This type of marketing piece is an excellent way to grow your business and it can give you a professional edge over other speakers attending. It shows everyone that you mean business!
Speaker one sheets also known commonly as speaker flyers are also effective marketing materials to use if you offer consulting services, offer meal planning programs, workshops or other products or services – even if you have authored a book.
Sharing your professional accomplishments is one of the best ways to gain credibility, while also allowing further opportunities to come your way.
Your Speaker One Sheet Should Address The Following Questions:
1. What main topic do you address in your business? eg., Diabetes Expert, Vegan Meal Planner
2. Who is the audience that you serve?
3. What organizations or groups do you often work with or have worked with previously?
Prospects often ask these questions as they want to learn more about you and your business. A professionally-crafted Speaker Flyer should be able to address these questions.
Your flyer needs to also show your audience more information about the work that you do. This helps to not only promote your brand, but it also helps to assist you in further communicating your message.
Designing and formatting a speaker one sheet takes time. There are many elements that make up a flyer that can effectively market your health and wellness business in a way that properly conveys your message to your market and peers in your industry. Only a professional who is well versed in working with speakers and understands the design elements of a speaker one sheet has the expertise to do so.
Considering creating a speaker one sheet flyer for your next event?
Here are five important elements you must include in your speaker flyer:
1. A professional photo
2. Your title and if applicable your tag line
3. A description of your business
4. State the groups and people you often work with
5. A list of the benefits for those hiring you (state each benefit to each group).
Be sure to use quality photos and your brand colors for best results! A professional design that includes all of your business design elements (i.e., logo, fonts etc.), is one of the best ways to build your business and brand, while also playing a major role in your bottom line.
For the full checklist of essential elements that must be included for a successful speaker flyer to give you more future event bookings, sign up below….
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