What to Look for When Hiring a Content Creator for Your Health & Wellness Business
As a health professional, you know that providing helpful information is incredibly important for not only your audience, but also as a way to showcase your professional expertise.
You’re website/blog are an extension of who you are and that’s why it’s so important to provide useful honest information that is going to help your readers live better lives.
You want your readers to improve how they live by providing them with healthier choices and one of the best ways to help them is through the information they read on your blog or website. However, there is one thing often holding many health, fitness and wellness lifestyle coaches at a standstill, and that is the time to create these content pieces.
Whether you’re writing a blog post and creating a social media piece that goes along with it. Creating professionally written and designed content can be a time consuming task.
Here’s the thing…
You know exactly what you want to write about, but it takes time to plan it out and then actually write the article post and accompanying content. It would be so much more beneficial to you if you could have an article written for you, so that you could easily personalize it with some extra points or infuse it with your personality. That would be a big time-saver! That is why many health, fitness and wellness coaches are having content written for them. This is a great way to get content on your website with much less effort or very little effort at all.
But here is the problem…
You know that finding a content writer for your website is no easy task. If you don’t have a reliable reference from someone you know, it can take quite a bit of time to find someone who writes the kind of content you need, but also content suited for the needs of your audience.
Using Freelance Websites:
Using freelance websites like Upwork.com, Elance.com or Freelancer.com can often times be more trouble than it’s worth. Firstly, you have to sift through a ton of writers just to find exactly what you’re looking for. After all, not all writers are created equal nor is each portfolio created equal. Some sample writing pieces just don’t meet your criteria in terms of experience, professionalism or expertise. But even if you do only choose a handful of these writer hiring sites and the individuals meet your needs, you still have to sift through portfolio after portfolio and read through each portfolio sample to find that perfect writer that is suited for your specific project requirements.
Not only that, but the writer that you hire also has to write in a style that matches your business brand and your personality, while also translating your message to your readers in a way that clearly characterizes who you are and in a way that magnifies your unique product and service offerings using content pieces that are professional, compelling and engaging enough to read.
Finding someone with all of these qualifications takes experience and professionalism, and not every writer ticks all the boxes.As you can see, creating custom content for your business can be extremely difficult, but it is also extremely important. You need the content to not only meet your business goals, but your content must also speak to the needs of your audience!
Of course you can opt to choose any writer from any freelance site and hope for the best. But, it takes unique talent and someone who is able to understand and identify your unique needs so that they can create the content that is going to give you the best business results possible.
Custom content is not easy. You need a skilled writer that understands the marketing game just as well as they understand your product or service.
“It’s not enough to simply buy a $5 article for your blog.” For any health or wellness professional who has hired a $5/article writer, you have to ask them how well is that content is working for them. I’m certain it didn’t pan out too well.
So, what do you look for in a health writer? Ask these questions:
*How far did their writer take that content and make that content suited to their unique business needs?
*Does their writer know their market well and understand who their audience really is?
*What kinds of questions did their hired writer ask prior to accepting the task?
Frankly, writing content for any business is not as simple as some may think. Only an experienced writer who has been writing for businesses for some time knows what is required to get the right results from your market for your business!
Hiring ANY freelancer just won’t do! If you choose to go this route, you may be in for a big disappointment.
What could possibly go wrong, you ask?
Well, an inexperienced writer eats up your time and can make the whole project experience more painful than it needs to be. If they don’t ask you the right questions about your project ahead of time, the continuous back-and-forth can be so exhausting that you may never want to work with any freelancer again. And this could ultimately hurt your business.
Here are some more things to look out for when hiring a health writer for your business:
Find positive reviews and testimonials from others who have hired your prospective writer.
Be sure your hired writer has some skill writing for your industry and business.
Be sure they are good communicators and respond to your questions in a timely fashion.
Always see writing samples to ensure your writer is capable of writing quality content for your business.
They should be able to do good research and use that research to create compelling enough content to meet the needs of your audience.
An outsourced writer should show interest in your business and be eager to help you attain your desired results!
So, who hires these individuals anyways?
Only the most successful businesses outsource. You just have to know where and who to hire based on the above criteria because if you lack experience in doing so, not only will it waste your time, but you’ll also lose your investment and not be able to get the right information out to your audience. After all, they are the people you’re trying to help.
As long as you know what you want, an experienced freelance writer should be able to make the process as painless as possible for you, while giving you the support you need.
By utilizing the right writer for your project, you can improve your business processes while meeting end goals, without you having to search time and time again for new writers. Once you find a writer that produces solid content that resonates well with your audience, there is no better way to build your business.
Even if you have to pay more than you would have liked, if your writer knows how to produce the right results for your unique business, then they are well worth the investment!
Need a health writer for your business, simply get in touch!
You can also check out some of our work here! We create well designed and written content to help health professionals shine and grow their business.
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