Marketing With Image & Video Ads | What’s Working Today and Why…
Online marketing for businesses is like a revolving door. Regardless of the platform you are using to market your business, change is constant. That’s a guarantee. And because of this, it’s important to keep up with each platform’s updates in order to ensure that you make the most of your marketing budget.
One of the best platforms for business marketing is Facebook. It’s impressive that 93% of businesses chose to market on Facebook. These businesses have done so because they know that Facebook is one of the most powerful online platforms – especially when it comes to marketing your business.
According to socialmediaexaminer.com’s Social Media 2018 Industry Report, Facebook ads are the supreme leader in the social media space:
“… Nearly half of all marketers increased their Facebook ad activities in the last year and 67% plan on increasing their use of Facebook ads over the next 12 months”.
Why so much love for Facebook Advertising?
Well, firstly, the engagement on Facebook is quite impressive. But most importantly, Facebook has a global audience, which allows businesses to easily access different markets through the platform. The platform can break down each market by demographics, job status, income level and industry – just to name a few. And when you add on the powerful medium of video marketing and use Facebook video ads, if you do any research at all, you will know that there is a staggering amount of businesses achieving amazing profit results from the use of Facebook image ads, but especially video ads!
Check out these Facebook video advertising stats:
64% of consumers had stated that watching a video on Facebook had influenced their decision to make a purchase.
Although many businesses initially ventured into the world of video marketing for the purpose of increased engagement, they have quickly realized that their sales numbers were also improving because of it! This made it clear to B2C companies that they needed to continue to incorporate video marketing into their business plan because their sales results reflected such amazingly positive results. But more importantly, it was the profitable results from their investment in Facebook video ads, that made a huge impact in their overall business growth!
Consumers love video and they also find that they are gaining value by watching videos on subject matter that interests them.
As a business owner, if you can use the popularity of video – especially on sites like YouTube and with social media sites with the massive audience numbers of Facebook or Instagram to help to grow your business, then you’re a smart marketer! These two incredibly popular networks, along with the use of strong moving visuals through the use of video ads, can mean huge potential for your business in the coming year!
And now that Facebook has bought Instagram, choosing to have your ads on both platforms may very well be beneficial for you. A simple ad like this…
However, a lot of business owners question how they can effectively market their business using Facebook video ads. It's a tricky game that takes some getting used to. But once you get it right, the results on your overall ROI, will have you focusing only on Facebook advertising to market your business. If you look at the Facebook advertising stats, you'll understand why so many businesses continue to invest in it month after month.
They are making huge profits! And according to these businesses, Facebook ads are where it's at!
Not yet convinced? If you consider these additional stats, you'll understand why...
3 million businesses are using Facebook to market their business. That's 93% of marketers!
And more surprisingly, 70% of these businesses are not even in the U.S. but are rather in other countries. Now that's some global appeal - not to mention opportunity for any business regardless of their industry!
And on top of that, in the year 2017, Facebook earned $7.68 billion in its first quarter alone! Jump ahead to 2018 and in Q2, Facebook earned a whopping $13.36 billion!
These numbers seem great, but what about the many businesses who have said Facebook failed to work for their business?
Well, that’s true! Many businesses have failed at using Facebook video ads simply because there are so many variables. And only an experienced Facebook Video Ads Expert who understands the ins-and-outs of the platform and what’s required when creating a Facebook video ad campaign can effectively help you make the most bang for your buck. From various ad formats to who to target, your campaign must check all the boxes to produce top results for both you and your market.
If you are a business that wants to gain more exposure in your marketplace, consider a Facebook Brand Awareness or Consideration Ad. Video ads work remarkably well with these two ad types. As already stated, video has become a driver for businesses.
But don’t take my word for it, here’s what Facebook said:
“With over 50% growth in video viewing on Facebook, businesses like yours are driving awareness and sales with Facebook video ads.”
However, here is one word of caution before you start creating your video ad…
Be sure that you’re using the best image footage possible.
And also be sure that your website pages load quickly. After all, you don’t want to invest in an ad only to find that you failed to use the best visuals possible and didn’t check into your websites functionality for greater user experience.
One other thing! Since Facebook prefers native videos, you can increase your conversions by choosing this option, since Facebook actually stated that you can increase your conversion rate by 30% just by loading your video directly onto the Facebook platform rather than linking to it on your website or other online source.
Facebook provides various resources on their website to help you with your Facebook ads. If you want to find out more about Facebook ad objectives, you can find out more about them here!
The Facebook Ad Objectives that Allow You to Use Video Ads:
Local & Brand Awareness
Traffic
Reach
Engagement
Video Views
App Installations
Conversion
Lead Gen
Facebook offers various ad formats that allow you to present your message in various ways. Facebook’s ad objectives each have different ad formats available to you. But note that not all ad formats can be used for all ad objectives. You'll need to define that first based on your business goals and the touch point that your audience will be accessing your desired business objectives based on where they are in their journey.
How to decide which Facebook ad-type to choose for your business:
First know your goals and business objectives. Some ad types are better suited for certain industries or businesses. You have to carefully examine your business objectives first and the needs of your marketplace in order to choose the type best suited for you. Doing adequate testing and looking at the results are the best way to see which ads are resonating with your audience, so be sure to look at the analytic results from your tests to decide on the appropriate ad that will lead to the best results for your overall business objectives.
Here are some Facebook Video Ads Tips:
Be sure that your video is in the correct dimensions for Facebook’s platform. The correct dimensions are –
Creating a mobile video ad? Aim for 7-15 seconds max. Any longer and Facebook won’t accept it,so be sure you get right to the point in your ad. Every second counts.
Grab your audience’s attention by placing your most compelling content first.
Be sure you aim for a vertical or square ad. Here are the dimensions for vertical and square ads. –
Want some ideas for your next Facebook video ad?
Check out these Facebook video ads from Wellnessopolis.com!
Want a Facebook video ad for your business get in touch! We can create ads just like this for your business! Get in touch today!