The Importance of an Editorial Calendar
Creating a plan for your content is crucial when you have a website or blog. It’s important to create content on a consistent basis so that the search engines send you traffic, but more importantly, so that your audience continues to visit your site and so that your audience numbers continues to grow. After all, visitors make up your business. And if you create valuable content they are looking for, and if that content is useful to them and their needs, then they’ll look at you as a trusted source — an authority and ultimately your content will help to lead them to your products and services.
However, it’s best to plan your content based on the goals you have for your website. You don’t want to post random keyword-stuffed content on your blog hoping that your topic of choice will be a winner with your audience. Of course focusing on search engine optimization and keyword-rich content does play a role, but the main role of your content should be that it fulfills your business goals and the needs of your audience.
Before you begin writing your content, you need to set out a plan of action.
What is your business objective and overall goal for your business?
And how do you plan to fulfill this goal with your content?
It is crucial that you first know what your business goals are in order to plan your content. After all, you need to know which content topics to begin focusing on — not to mention, choosing SEO keywords for that content.. Remember, researching your keywords for each content piece is extremely important. You need to choose in demand keywords. And as a business owner, you need to focus on choosing keywords with high ROI i.e., long-tail keywords with buyer intent. But we can go into this a bit later.
But keep this in mind …
As you plan your content, narrow your planning to months at a time. (Batching your content, by taking time out to only focus on planning and writing a bunch of content pieces will help you to have something ready in the event that you’re busy or miss a week.)
In any case … Make a plan for each month. Ask yourself …
What is your goal for that month? Then, plan your content marketing accordingly.
Here is what you need to do:
Step 1: Start each month by making a list of your goals.
Step 2: Choose which goal you plan to focus on each week.
Step 3: Then, each week, create a plan of action by listing each task that needs to get done according to your weekly goal (ie., topics, keyword research, choosing in-demand but low competition keywords you want to be known for and rank for, headline selection etc.).
Remember, this content must also work towards your overall goal for your business.
Be realistic in your planning and don’t overextend yourself beyond what you know you can do for the week. Of course you need to hustle hard, but making realistic plans helps to keep things moving along with less stress, while also ensuring that you continue to move forward in your business..
An Editorial Calendar
Be sure to create a calendar of topics you plan to create content around. Print out your plan so that you have a clear picture of what you need to do each week. An editorial calendar is the best way to do this.
Here is a blog editorial calendar template that you can use for planning your content.
Feel free to print as many copies as you need. As you know, content creation is an ongoing process.
Grab your blog editorial calendar template here!
Enter your details in the form here to gain access to the template.
Remember; focus on the goals that you want to achieve with your content.
Each piece of content – whether that’s a guest post, blog post, video or social media post, each content piece must have a purpose.
As long as you direct your content that way, there is no reason why you shouldn’t begin to get a good response from your audience.
Give them what they want and your business will be richly rewarded!
And if you’re stumped on finding valuable content that you can share with your audience, consider our done-for-you wellness content. From emails, to articles, to booklets and more.
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