Use Lead Nurturing Emails to Grow Your Business
Offering value to your website readers not only keeps them happy, but it allows you to enjoy the reward of having consistent visitors i.e., traffic to your website. If your readers enjoy the topics you write about, they will especially love any extra bonuses (aka content upgrades) that you decide to include with each of your content pieces.
Ah, the lovely content upgrade!
For those needing clarity on what this is exactly …
A content upgrade as mentioned above; is any bonus content that your readers gain access to in exchange for their email address.
There are all types of content upgrade offers. It could be free access to a video tutorial, PDF checklist, or a step-by-step guide (just to name a few). But, unlike traditional lead magnets offered as generic site bonuses, the content upgrade offers very specific content related to the particular article or blog post topic that people are already reading or listening to on your site.
But what’s great about these content upgrade offers is that your readers keep coming back for more! And we all know that more targeted traffic, leads to more sales of your offerings!
Improve Sales | Nurture Your List!
When you provide Content Upgrades to your readers, you have a greater chance that your reader may decide to do business with you at some point in the near future. Your information is helping them remove whatever problem or frustration they may be experiencing and you’re becoming a credible source in helping them to solve their problem. Now that’s someone they can trust!
Now, if you’re a site owner who is collecting the contact information of your readers by offering an incentive of a content upgrade, great job! You now have a way to get in touch with them anytime – whether that’s via email or with a face-to-face meeting. They have willingly given you their personal details and that’s their way of saying, “please, get in touch!”
The good news is that with your content upgrade offer (that they’ve decided to opt into), you’ve obviously provided them with enough value to keep them interested, intrigued and willing to give you their personal email address to send them more information.
But is it enough that they’ve opted into your list and become a subscriber?
Nope! Not really.
As a business owner, it’s up to you to stay in touch with these leads.
Now, as a health professional, you most likely have workshops, meetings, one-on-one consultations, conferences and presentations scheduled. You’re at local events and sometimes even online events like webinars or tele-seminars where you’re sharing your knowledge via the internet with people from all across the country and the world.
Perhaps you’re a fitness coach who meets one-on-one with clients for personalized fitness sessions. Regardless of which particular “meet-up” you use, it’s important to nurture your list and continue to follow-up with these individuals who willingly gave you their contact information. The best way to stay in touch with them is with lead nurturing emails to get them closer to the sale.
Whether the sale is to enroll in your session, service or purchase your product, the sale plays a huge role in your bottom line. If you can improve your business ROI, this equates to you having the ability to help more people while having greater success for you and your business.
Want help nurturing your list?
Grab this free Lead Nurturing Checklist here. Simply enter your details in the form here:
It includes winning email subject lines you can use along with the most important things you need include in your emails in order to successfully nurture your list and bring you closer to the sale!
