The Power of Building Visual Messages to Grow Your Health & Wellness Business
As a business owner whose business is built upon the foundation of helping people improve their lives, you know how important your message is to the world. After all, everyone deserves to live their best life. And by sharing your expertise in health and wellness, you’re providing a tremendous service that’s going to help individuals achieve their health goals.
Sharing your message takes time. However, now with the power of technology and the development of various social media platforms with a strong visual emphasis – on sites like Facebook, Instagram, Twitter, Pinterest and more, you know that your business can reap huge rewards and better results. After all, a picture is worth a thousand words!
Social sites like those I’ve just mentioned are massive supporters of your visual message and they want you to share it your message! And why not! These platforms have an immeasurable amount of users that engage with them on a daily basis. It’s the perfect way to make a statement! After all, when people see something visually, it sticks in their minds better than if they had simply heard about it or just read about it.
By mixing the written word with visuals, you’re able to engage better with your audience and you’re able to create experiences that will impact them. And as a business owner, this is critical.
- wellnessopolis.com
Still questioning the influence of social sites like the ones just mentioned?
Consider these stats:
According to Hootsuite.com:
“Twitter serves more than 2 billion search queries a day.
93% of people who follow small- and medium-sized businesses on Twitter plan to purchase from the brands they follow.
69% of people have already purchased from a small or medium sized business because of something they saw on the network.”
What’s great is that Twitter is an international platform supporting over 40 languages!
Twitter used to be a platform built solely on sharing 120 character text messages. However, it has now grown to incorporate images and videos. This further shows how important visuals are when sharing information! And on such a highly influence platform such as this, this can mean huge profit potential for businesses that use Twitter to market their products and services.
Twitter is not the only mover and shaker…
With Pinterest being a very visual search engine (built on sharing very influential visual pins), it also has some impressive stats when it comes to engagement between users (aka pinners) of their platform.
According to SproutSocial.com:
93% of active pinners say that they intend to use Pinterest to plan their purchases.
40% of Pinners have a household income of $100,000+ dollars.
As you can see, these platforms can provide businesses with so many opportunities to reach their market. But best of all, their market is actually highly influenced to buy based on the visual messages being shared and engaged with on these platforms. Instagram is no exception.
Of course you have to ensure your audience is using these platforms, but it’s always worth testing since Pinterest has pins from pinners in thousands of different niche markets! Their site houses a wide variety of markets much like that of the very popular image sharing site – Instagram!
According to stats provided by Sproutsocial.com, Instagram is one of the top social influencers online:
“An estimated 71% of U.S. businesses use Instagram”.
Almost double the number of businesses is now using Instagram since the year 2016!
More specifically in 2013, the number of U.S. companies using Instagram grew from 2013 at 11.5% to a whopping 48.8% in 2016, and then up further to 70.7% in 2017! These are massive numbers! And as you can see, Instagram’s growth is staggering and it continues to grow even more during 2018.
Because of the growth and engagement of these platforms, many businesses are realizing their huge potential. They realize that by using these sites as a growth strategy, it can help them to market their business to their audience. And as a business owner, you too see that there is opportunity for you as well. These sites are influencing your audience to take action – whether that is to sign up for your list, enroll in your free trial or buy your product or service. Their influence is fascinating, yet very impressive!
Want to see how crazy the massive influence these social sites are having on your audience?
Check out these social media stats:
According to the Pew Research Center;
“Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
But the social media story extends well beyond Facebook. The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds”.
People love YouTube! Their global reach is immeasurable and it makes sense because seeing is literally believing!
It’s important to note that when people see things visually, it can tug at their emotions, creating greater impact. That is why sites like Instagram, Facebook, Pinterest, Instagram, Twitter and YouTube, just to name a few, are creating powerful results for many health-related businesses and businesses of other industries who know how to share their messages in a way that resonates with their audience.
To succeed in the business world, you need to showcase valuable information, products and resources that are superior to your competition. But not only that! You also need to share information that meets the desired needs of your audience so that they can overcome any hurdles they are currently facing in their lives. This can easily be done with content with strong visual messages – through the use of images and videos.
If you can showcase the benefits of your offerings through the use of photos and media content while also giving your audience proof that your products and/or services work in a way that helps them overcome the problem they’re currently frustrated about, they’ll become a loyal supporter of your business.
If you genuinely can give your audience a solution to remove the frustration, they are experiencing so that they can lead a happier life, that’s one of the best ways to grow a loyal following of customers that will support your brand and stand by your side for years to come.
Let’s look at a situation where a business has taken this concept and run with it…
Let’s say for example, that your company sells blenders. Why not show your audience a delicious smoothie blend being made! Of course you’ve already done your market research and know who is interested in buying smoothies. It could be an overworked working-mother who wants to save time throughout her day by having access to quick delicious meals to meet her busy schedule and the schedule of her kids. Or perhaps it could be for the fitness lover or athlete who also wants to add quick-and-healthy pick-me-up meals to boost their energy levels between workouts.
Showing these audiences how to make a delicious and healthy smoothie by creating an informative YouTube video tutorial, simple ad or step-by-step Instagram or Pinterest image demo, would be hugely beneficial to them. You’re showing them how to use your product (blender), in a way that’s highly valuable and beneficial to them!
You could even take that idea a step further…
Along with your video or photo step-by-step visual demo, you could also offer them the opportunity to opt-in to your list by giving you their email address to access your free recipe book with a wider selection of recipes!
Do you see how powerful this could be!
The Power of Visual
Strong visuals angled in the right way (providing a benefit to your customer while meeting your goals of business growth through increased sales), can both market your business, while providing your audience with highly beneficial tips to improve how they live daily!
Doing this type of business marketing allows you to more easily grow your business, while making your audience love what you’re doing. They will then feel more eager to support you any way they know how. This is how trust and loyalty is achieved in business and it’s an excellent way to grow a business!
Are you doing this for your business? If not, it’s never too late to start. You have all of these amazingly powerful social media platforms with huge followings at your fingertips. And your audience is there waiting for you. They’re engaging on these platforms very actively and would welcome hearing from you as long as you can provide valuable messages that they need to hear.
Not sure how to create a strong visual message for your market?
Here are some tips for building a strong visual brand:
1. Be consistent with your messaging. Whether you’re using YouTube to share a video tutorial or are sharing an Instagram post to link to your blog post, your branding should be consistent so that your audience remembers who you are. Use the same colors, fonts, logos and image styles to share your message so that you can better stand out in your marketplace and be remembered by those you value and aim at helping. After all, you’ve built your business around their needs so it’s only more reason to give them a consistent visual message to put your point across even further.
2. Your content should match the personality you want your business to exemplify. Whether you’re funny and upbeat, or have more of a calm and luxurious image. Make sure that your words correlate to who you are and the image you want to portray for your business.
3. Make sure that all of your documentation that you make available continues to have the same look and feel – maintaining similar color blends, fonts and selections. Don’t forget to always include your contact information on all of your marketing pieces. It will help your audience to remember you and identify better with your message and the information that you’re providing them with.
4. Be professional with all of the content you put out there. Make sure that nothing is sloppy or out of place. You want to show your audience that you’re a professional expert who provides quality in your product and/or services. A professional image is important in order to be taken seriously by your market. By doing so, they will trust you more and will most likely choose your business over your competitor simply because you seem like you know what you’re doing. You are providing quality marketing, content with the image of professionalism and care. So, keep all of your opt-in freebies, pdfs, e-books, checklists, social media images and other paid digital content as professional as possible for greater visual appeal and credibility.
5. Make sure the underlying purpose of your visual message leads to a valuable benefit for your audience, while fulfilling your ultimate business goals.
A well thought out strategic visual plan makes it easier for you to reach out to your market. And we all know that the stronger relationships we form, the greater trust and loyalty that can lead to lifelong customers that willingly share our messages with the world.
Want help planning your next visual message for your market?
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But, while you’re here …
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We love visuals. Take a look at some to them here!