As a health coach, you know that marketing your business is an important part in growing your practice. After all, if you don’t invest the time and energy into getting the word out about your wellness business, then nobody is going to find you, and that’s a disservice to the people who truly need you. And without people finding your business, that ultimately means, you’ll have no business at all.
You’re extremely knowledgeable about health and wellness and you have a wealth of experience. It’s this expertise that needs to be shared with as many people as possible. You’re helping to improve the lives of so many people through your business. That’s why using as many marketing materials as possible –both online and offline, is going to get you the most exposure.
So, what are some common health coach marketing materials being used today by top health and wellness experts?
Here is a list of excellent marketing tools that many wellness professionals just like you, are using to get huge results for their business:
Informative Newsletters for Brand Building
Online & Offline Newsletters – Digital newsletters have become quite popular as the rise of the internet, personal computers and mobile devices are keeping people tapped in to the online world. By supplying your ideal prospect and customer with insightful and helpful newsletters, you’re able to help them lead healthier and more fulfilling lives by giving them tips and advice. After all, health and wellness is a booming industry and people are naturally gravitating to any piece of content they can find when it pertains to health and fitness.
As a health coach, if you provide content they can use to better their lives, not only will they turn to you for more advice in the future, but they will most likely see you as an expert and feel more inclined to buy your products and services. Health and wellness newsletters are a great way for wellness experts to grab the attention of their audience while improving their overall ROI.
Instagram Posts leading to Content Upgrades – Instagram is filled with opportunity especially if you’re in the wellness industry. Whether your provide meal plans, coaching, fitness or nutrition advice, all of these areas have strong visual emphasis. If you can combine your visuals with a strong contextual message that is going to intrigue and lead people to your offers, it’s an excellent way to grow your business, not to mention grow your brand!
Videos leading to checklists and e-books – Creating promotional videos are a great way to sell your business and brand. However, most recently, the popularity of information style videos in the form of tutorials, how-to guides and tips videos that help your audience get from point A to point B to help solve their problem, is not only engaging, but it’s highly results-driven and is a very powerful way to share your business expertise while helping to promote your business.
Cookbooks – Healthy recipe cookbooks never go out of style. Many wellness related businesses are using cookbooks filled with healthy recipes to sell their products and services. Consider doing this in your business as it engages your audience and shows that you value your customers overall health and wellness.
Informative Booklets – Informative booklets can be seen as similar to a helpful wellness newsletter promoting a healthy lifestyle. But booklets go that extra mile in that they can adopt a specific topic and go deeper in supplying information to their reader. These booklets can be very specific in targeting a certain area of health. This laser-focused content can really grow your business once placed in the hands of your ideal customer. Booklets continue to be used by health organizations and small-medium sized businesses to build brand awareness and expertise. They’re excellent marketing materials especially at health coaching workshops, conferences and wellness events!
Calendars – Health and wellness calendars are useful marketing tools where specific dates and related content can not only inform your audience, but keep them organized.
Weight Loss Apps – A ton of health and fitness apps have been created in recent years that are helping people to lose weight, eat healthier and stay fit. If you can create your own app that’s branded with your business logo, it’s a great piece of shareable information that can often take many businesses from a simple mom-and-pop shop to one that’s globally getting noticed.
Courses – Offline workshops and courses have always been beneficial for businesses. These informative sessions coupled with materials like manuals and worksheets can really help grab new customers. You can now have a greater global impact if you expand online by offering digital courses. These courses have proven extremely successful to not only health coaching, food bloggers, nutritionists and fitness trainers, but almost any business industry with a strong educational element can do very well with an online course. It’s a great way to move away from one-on-one sessions that limit how much time you have and how much income you can make.
By offering an online course with video tutorials and digitally accessed content, this allows you to gain more sales 24 hours a day regardless of the time zone of the person accessing your course content.
Courses are becoming so popular in the last few years because businesses are now able to grow much faster by leveraging their time with offerings that no longer are dependent on when you are available. Online courses are one of the best ways to build your business. There are many online platforms to do so. Two very popular ones are Thinkific.com and Teachable.com. Take a look at the successes of some of the businesses adopting this software for their business!
Workshops that include Manuals, Worksheets and Exercise Books – Any useful marketing materials that helps your prospect or customer positively transition from one area to another is an excellent tool to grow your business. Having manuals, checklists, worksheets and exercise books (to name a few), can
Email Series & Mini-Course Challenges – Automated email sequences also referred to as opt-in emails are another very popular business building strategy. Although it’s not an actual piece of “marketing material” it is a good lead generator for business. An example of an email series or challenge for a health coach or personal trainer could offer on their website is an offer for visitors to enter their name and email address in order to get the “Meal Plans to Help You Lose Ten Pounds” or the “7 Day Yoga Challenge To Give You More Flexibility …” or “3 Exercises to Guarantee Quicker Weight Loss…”
An email series or email challenge not only allows you to get the personal name and email address of your website visitor, but it allows you to get in touch with them whenever you choose. This could mean huge opportunities when it comes to building your business.
Challenges with helpful worksheets and guides – This is similar to the above mentioned strategy. However, if you can offer a complimentary worksheet or guide to go along with the information you’re offering in your email challenge, you can get a more loyal following of people who will be more eager to buy from you once you promote a paid offer to them.
Posters – Posters continue to be used just like flyers to locally market businesses. They work will in local event settings and for those looking to access local foot traffic. However, one often overlooked way to advertise your business is with the use of informative tips or guide style poster. Let me explain what I mean. If you’re a health coach, why not offer your audience a poster that will be extremely useful for them so that it can help them lead a better life. For example, if you’re a weight loss coach every consider offering an interactive style laminated poster (using an erasable market) where your user could check off milestones they’ve met for the month.
So, just say it’s a meal guide style poster with the days of the week and at the end of each week they can see how much weight they’ve lost? OR consider weight-loss detox juice recipes listing all the ingredients for each day of the week.
Flyers and Sell Sheets – If you’re putting on a local event, a great way to gain local traffic is with the use of flyers to advertise your upcoming event. And during your event you can use sell sheets to help promote your book if in fact you have authored one. It’s an excellent way to personalize your message and get a bit closer to your ideal customer.
Brochures are not as effective as they are more like a selling tool. However, as we move away from salesy marketing tactics, the online wave of digital marketing materials that show a more authentic side to your business is what’s helping the sales process. Many health coaches and other businesses of all industries are moving towards the personal side of marketing. One very effective “personal” tool is the blog. Businesses are now writing blog posts in order to better showcase their businesses while providing very helpful guidance, tutorials and information for their audience.
Business Building Tools
Lots of useful online design apps. PDF designer apps like Canva.com, JotForm.comor Undesign.learn.uno are great for designing branded company Content Upgrades, Business Forms and PDF Documents to give your readers or prospective or existing clients once they opt-in to your list.
Screen capture tools like GetPresto.co allow you to create wonderfully designed How-To Guides or Product Demos for your audience. These tools are extra simple to use and as a health professional, you know that ease-of-use is critically important as you know that when you have more time, you’re better able to help your clients. That’s why tools such as these make it cheap and easy to create valuable content for the people that mean the most to you.
Online Platforms
Reach out to your ideal client or customer through sites like Quora.com to answer questions from people seeking out health advice. Instagram / YouTube / Vimeo / LinkedIn/Facebook Forums and hosting Live Events are excellent social platforms to use. Also consider sites like Pinterest.com and create Pinterest Pins using keyword titles and descriptions that your ideal customer would use to find you along with adding appealing content descriptions and graphics that lead back to your blog. These are some excellent ways to share your message.
If you can get on as many platforms as possible, that’s one of the best ways to gain market traction.
Most of these sites also have shareable links that allow users to voluntarily share you content to their audience as well. This is how many small businesses have grown. As long as you provide top-notch quality content in an appealing way (using clickable headlines and graphics) that engages your audience, you have way more chances of spreading your message and having your most valuable customer finding you. It all starts by making the move and doing something.
If you’re a health coach who wants to up your game, consider any of the above marketing materials, tools and ideas to help you spread the word about your business. After all, most of your competition is not offering most of these tools. If you can use as many of these as possible, you’re sure to get more people talking about your business and it’s most likely that your wallet will welcome the added buffer too.