Being a health coach is one of the most rewarding careers. Not only are you able to help people live healthier lifestyles, but you can make a good living at it.
However, one of the challenges for new health coaches is how to get clients for your health coach business.
Starting a health coaching business is hard, but it can be a bit less challenging when you use the business technology resources available nowadays to leverage your efforts. If you’ve read this far, you’re in for a treat because I’m going to get you going quicker than had you not stumbled upon this article post.
Many health coaches are familiar with advertising at health events offline, online social media platforms like Facebook, Instagram, Google ads or Instagram. Although all of these outlets are great places to advertise your business, the challenge for many health coaches is also knowing how to create compelling messages.
In this post, I'm going to share…
… not only how to find clients as a health coach, but also how to create compelling messages that will make prospective clients eager to come to you.
Now, let's get to it!
Places to find clients for your health and wellness business:
Join forces with someone who offers a complimentary business to yours and hold a workshop. For example a bike shop, a chef or local gym, personal trainer, wellness center, corporate workshop or fitness center.
Online forums - comment and share your expertise by answering questions about health and direct people to your blog and website to gain further insight and info. Viewing posts from more than one online community allows you to better understand your target markets struggles so that you can better serve them.
Local schools and/or Universities - give a talk on the importance of proper health for energy or a meal prep workshop. A great idea for students is how to eat healthy on a budget with meal prep ideas and recipes to save them time and give them high energy to study and function well throughout the day.
A Bridal Shop - many brides want to get in tip top shape for their wedding day. A workshop at a local bridal shop is a great idea to share healthy eating tips along with a book of easy recipes they can choose to make with their significant other.
Start a YouTube Channel sharing tips that will appeal to your target audience. Remember, always focus on your target audience within your niche market to ensure the right people are finding your content.
Create a blog with content centered around your area of expertise and then ensure that you have a CTA (call-to-action) for your reader of your post to take the next step to contact you. They can do so with an email opt-in form where they fill out their name and address.
A great tip is to offer them something of value when they give you their personal contact information via the opt-in form. For example, if your target audience are diabetics, why not offer a meal plan guide and grocery list of safer food choices for a diabetic and include meal plans and daily exercises to help them keep their blood sugar levels down.
Do a talk or workshop at a local vegan or other restaurant that caters to healthy dishes.
Offer to joint venture with health insurance companies in creating a booklet, guide, do an interview or join forces on a podcast. The sky is the limit with this idea. You could do some much and go in so many directions. Grab a pen and brainstorm some more ideas!
Offer coupons on sites like + and +. These sites have huge networks and you could offer an introductory offer with a coupon to get more exposure for your business. So many people are becoming more health conscious. And now people are so internet savvy, and love to save money, they'd welcome an invite to get in touch with you through a coupon promo ad.
Team up with a health institute either in your local area or globally.
Put a corporate wellness program together and offer to provide it for businesses in your city. Wellness programs are becoming hugely successful for many qualified health coaches because of the huge impact they make on employee productivity and overall lifestyle!
Set up your own Referral Program or Affiliate Program to offer your products and services and offer people who promote your service or product with a sale, give them a commission. This is a way to market your business without having to do any work after the initial set up of your program.
Niche down and choose a very specific group of people as your target market.
Join business networks both online and within your community.
Join LinkedIn and make a strong profile along with writing articles about your area of expertise. It's a great way for people to find you and share your information.
Offer online training with a health coaching program or course on your own site or on a site like Udemy or Skillshare. There are so many platforms that allow experts from various industries to create and share their courses on their platforms. It's a great way to tap into existing networks so that you can grow your own much faster.
Sell Informational Products like e-books, guides, info booklets, meal plans and meal plan templates etc. Info products are a huge opportunity to create passive income streams by doing the work once and getting rewarded for it 24/7 into the future!
Network with those you know. Now, this is an oldie but goody. Never underestimate good-old-fashioned networking with people in your existing network. Let your friends and family know what you're doing and tell them to let others know as well. Most people you know would be happy to tell others what you do and they'd be happy to recommend your services. So, don't be shy. Get out there and spread the word about your health coaching business!
Another great tip is to ask these friends if they have any lifestyle health challenges and offer them a free coaching session or give them your free health guide. This will give them a good idea as to what you do, but it will show your expertise and make them recommend you even more because they've actually seen what you do and see the value in it!
Talk to the organizers of a local sports event like 5 km run or marathon. Offer to do a 10 minute talk along with give participants a fun challenge and offer something of value like a free recipe book, meal planner, quality water bottle or free consultation. And if you share your website and contact info., it's a great way to gain some traction in your business. After all, everybody loves healthy lifestyle changes that will give them better health and a better life.
Show off your coaching skills by showcasing real case studies of people who you've helped. Be sure to get the permission from your clients to share their story of course. But sharing real clients success stories (on your blog or in promotional materials you share) that show your wellness coaching expertise along with the results, it’s a great way to give you more credibility and show the results that your prospective clients can also attain.
Being able to share a specific outcome from happy clients is one of the best ways to get people talking about you and your business!
Approach your local physical therapy clinic or other local health training centers to offer your services.
Share your coaching process on your website (or on a YouTube or promo video) so that people know ahead of time how you work. People value professionalism and they like to know what they're getting into before they commit. It also gives them a sense of comfort since they're still getting to know you.
Showing your process gives them peace-of-mind and it increases the chance that they'll choose you over the competition.
Offer a coaching package that's in three tiers. A tiered three level coaching service package is great because they show prospective clients exactly what they're going to get with a defined outcome or result. Positive health outcomes where you share your best advice and professional expertise, are what all individuals strive for and these types of health coaching packages work extremely well in doing so.
Show your certification badge on your website or anything you give to clients and customers of your products and services. Share this information on your website about page as well. If you are on a national board or have gained any certification, share this with prospective clients.
The Automation & Passive Income Strategy to Find Coaching Clients
Since not everyone will be ready to invest in being able to work with you one-on-one, having your knowledge packaged into a program that your target customer can use on-demand, is one of the best ways that you can serve them better while providing value without having to turn anyone away. You could create an entire program that you sell on your website and other platforms that allow you to list your program. You could also offer mini reports and e-books and helpful tools for your audience. For example, a book of delicious smoothie blends to help someone who needs to lose weight, but is also low in sugar. Now that would be helpful.
By offering your expertise in a sell-able online format, you're not only able to save your target audience money, but you’re also able to earn some money! This allows you to "take on a new client” (when you don't have time to), without actually having to actively take on a new client.
Having a bunch of digital online products or programs available 24/7 allows you to continuously take on new clients and customers, while growing your business — and with less effort!
You only have to put in the effort once to reap the rewards of your hard work!
Compelling Social Media Messaging to Get People to Take Action & Call YOU!
These are great examples of Social Media Posts you can use for Facebook, Instagram, Pinterest, Twitter or YouTube as call-to-actions for people to get in touch with you!
Social Media Marketing Tips for Health Coaches
Anyone holding you accountable to reaching your goals? A health coach takes accountability seriously to help you achieve your goals. (Insert your website URL).
Need to get serious about your health? The right health coach can create a highly effective plan for your health. (Insert your website URL).
Not sure where to start and need clarity on what's holding you back? Get an unbiased perspective on your health journey (Your website link).
Need a motivating kick in the pants? A health coach can create an action plan that gets you results! (Your website link)
You can achieve more with the right health coach in your corner. Get in touch now to get your health back! (Your website link)
Can you see how these messages have a bit of a personal touch?
These types of message can easily attract qualified prospects to reach out to you.
Each of the message above state a relatable challenge that is common for someone who is seeking out a healthier lifestyle.
If you’re business is centered around helping people improve their health, statements like these at the end of your posts are a great way to give your audience that extra nudge to connect with you and your business!
If you need more help with your content and creating engaging message that pull your target market closer to you, get in touch!
Need help with your headlines, email communications, blog post articles and other social engagements with your target audience? I’d be happy to help!
And here is a little something to get you going! ++