When you create a video and post it online, you want to make the most of it and making sure it gains as much traction as possible. That is why keyword research is so important in your overall video marketing strategy.
Online video is on the rise and it's no wonder. Businesses are investing heavily in video not because they think it's a flashy new trend, but they are seeing that it's working for their competitors and for those who choose to make video marketing a part of their business plan, they too are seeing positive results.
Not yet convinced that you should consider investing in video marketing for your business?
Check out these compelling stats about video:
YouTube's statistical findings have shown an increase of mobile video consumption and have stated that it's rising by about 100% every single year! (Source: Hubspot)
Facebook stats showed that videos posted to their platform have 135% greater organic reach than photos or images (Source: Social Media Today)
However, the most compelling stat is this ...
Companies that use video for their marketing are seeing about 41% more website search traffic than those companies that fail to use video. (Source: SmallBizTrends)
In the end ... It's all about search!
Video search results play a key role in how businesses are found online. It's this video content that is making the difference between companies that are found and those that are not.
It's not only about simply making a high production video and putting it online. It's about creating an engaging piece of content whether that's a video ad, a tutorial video, product videos for an e-commerce website or an interview. Regardless of the type of video created, it must align with the needs and interests of your target audience and in doing so, you must also ensure that you're strategically optimizing your video for the search engines. This will allow your audience to see and engage with your video.
And that's where video SEO comes into play!
Here are some tips to improve the search results for your next video...
1. Invest in the best keyword tools. There are some really good tools out their that online marketers and other business owners swear by. These tools will allow you to see the search numbers from those searching for this video content online. It's these individual searches that you need to pay attention to because these are the people who are looking for your video content.
Our first keyword research tool is kwfinder.com:
Then there is another very useful tool which you may be familiar with which is keywordseverywhere.com:
We can’t forget UberSuggest which is now found at neilpatel.com:
The layout on this site is easy to read and very user friendly. It’s simple to do your keyword research. All you have to do is enter your keyword term and hit enter and then you’ll see a chart and graph telling you how competitive the keyword you’ve chosen is and how easy or difficult it is for you to rank for the term.
2. Analyse the search results from this keyword data to see if it's a keyword worth pursuing creating a video around.
As you can see, the term almond butter is very competitive and it shows it may be a keyword that is more challenging to rank for.
Now, let’s try another related keyword on the topic of almond butter. How about almond butter recipe! Here you can see the search volume is good at 5,400 searches per month. But best of all, it’s a keyword that’s fairly easy to rank for with an SEO difficulty of only 18 out of 100. Now this keyword is a winner to build content around — whether a blog post or video. However, for the purpose of this article let’s stick with video content. If you optimize your video in terms of having it’s headline, description and tags displaying your main keyword (almond butter recipes) and related keywords, then your content should perform well in the search results!
See the related keywords below … You can include these keywords as well within your video content or create single pieces of content centered around these terms.
Now if you can add a blog post, social media posts, infographics or Pinterest images also feeding backlinks to your main source of content, that can be a powerful move in guiding your rankings even higher up in search.
3. Be sure that you are optimizing your video for the search engine your audience most frequents. This may be Google, YouTube or any other platform that your audience is spending much of their time. Once you do this be sure that that's where you're grabbing your keyword research data from so that your video is optimized for this particular search engine where your people are . Search engines want to see that you're providing relevant content to your readers and viewers. And they also want to see that your content meets the standards they are setting for what is considered good content. When the search engines see that your business is providing value with your content, then they are happy to showcase in the top results of search!
4. Share your video so that it gains social shares. Once people share your video, it not only provides more backlinks to your video, but it makes your video look relevant to the search engines. And this relevance helps it to rank much higher in the search engine results.
And since video is becoming even more important than textual content, a video with high ranking video results along with high engagement, will not only help your video rank well, but if your video links back to your website, this will ultimately help your overall website search engine ranking. Now, we all know that good search engine optimization of any website can improve not only leads, but also sales of your products and services!
It's this type of strategic video marketing that's going to make all the difference for your business.
5. Use popular video sites like YouTube for example, to gain greater traction in your market. A YouTube video, if search engine optimized well, it can really help drive traffic to your main offerings - whether that be an opt-in free report offering on a landing page on your website or to buy a product.
Overall if you place the right amount of focus on search engine optimizing your videos, you're sure to see positive results in your business.